tag:blogger.com,1999:blog-51534432913508779042024-03-13T07:50:40.126-07:00FashionzAnonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.comBlogger61125tag:blogger.com,1999:blog-5153443291350877904.post-56814828064809635742016-11-26T12:34:00.001-08:002016-11-26T12:34:40.095-08:00Here's a list of everything on sale for Black Friday<br />
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Isn't it a pain when you're bombarded with Black Friday sales on your newsfeed and SMS only to lose track of them when they're needed... like <em style="box-sizing: border-box;">now</em>.</div>
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Annual event Black Friday is one of the biggest sales of the year, one celebrated around the globe and after its recent infiltration in Pakistan, it has undoubtedly become a nation-wide phenomenon, one (let's be honest) we've all been waiting for.</div>
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So instead of scrambling all over the internet and your phone, we made a neat list of all things lifestyle available on Black Friday in Pakistan.</div>
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You can see if your favourite stores are on the list:</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Fashion</div>
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<span style="box-sizing: border-box; font-weight: 700;">Pret</span></h2>
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<span style="box-sizing: border-box; font-weight: 700;">Khaadi:</span> Up to 50% off on selected items, sale is only from the 25th - 26th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Origins:</span> They've got 30-50% off, their sale will last from 24th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Zeen:</span> Offering 20% on all stock, but it's only for the 25th of Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Beech Tree:</span> Offering 30% off from the 25th - 26th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Ego:</span> They've got 60% off.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Mausummery:</span> Up to 50% off from 24th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Ideas Pret:</span> Has up to 70% off.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Sapphire:</span> Offering an online sale of up to 50% off on selected items. Sale is only on 25th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">COCO by Zara Shahjahan:</span> Flat 20% off on retail stores and online store, sale lasts 25th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Generation:</span> Online sale up to 50% off, from 25th to 26th Nov, only on online products.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Orient Textiles:</span> Up to 50% off on online products, but only on select items.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Ethnic and Outfitter:</span> 30% off on all products, sale lasts 25th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">CrossRoads:</span> Offering 60% off on online products. Sale is only on 25th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Chen One:</span> 30% on all online stock.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Chinyere:</span> Up to 40% off from 25th to 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Gul Ahmed:</span> Offering up to 50% and 70% off on all fabric.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Pepe Jeans:</span> 50% off on all products, only 25th Nov.</div>
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For those interested in home</div>
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<span style="box-sizing: border-box; font-weight: 700;">Ideas by Gul Ahmed:</span> Up to 50 % of on bedding.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Crescent Home:</span> Sale of up to 50% on selected products online.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Designers</span></h2>
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<span style="box-sizing: border-box; font-weight: 700;">Nida Azwer:</span> 70% off on Pret/Semi Formal and selected formals. Sale lasts 22nd - 26th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Amir Adnan:</span> Offering up to 50% off from 24th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Body Focus Museum:</span> Up to 50% off, sale started 21st Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Shoes, bags and accessories</span></h2>
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<span style="box-sizing: border-box; font-weight: 700;">Walkeaze:</span> 20% off on all online products, sale lasts 25th - 30th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Stylo Shoes:</span> Up to 50% off on online products only, from 25th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Dream Catcher Accessories:</span> 50% off on all products.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Hobo by Hub:</span> Buy 1 get 40% discount on second purchase.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Gul Ahmed Ideas:</span> up to 50% off on bags.</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Beauty</div>
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<span style="box-sizing: border-box; font-weight: 700;">Scentsation:</span> Up to 50% off on all products from 24th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Makeup Revolution:</span> Up to 40% off, sale lasts 24th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Nabila’s No Makeup Palette:</span> 20% off, only lasts 25th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Massarat Misbah Makeup:</span> Up to 45% off, sale only on 25th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Conatural:</span> 20% off on all products, offer ends 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Food</div>
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<span style="box-sizing: border-box; font-weight: 700;">Food Panda:</span> Up to 50% off, lasts from the 25th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Eat Oye:</span> Offering a Hyper Discount, up to 50% off.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Port Grand:</span> Calling it a Grand Friday, offering free entry, and up to 50% off at restaurants.</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Books</div>
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<span style="box-sizing: border-box; font-weight: 700;">Liberty Books:</span> Up to 40% off on 1000+ books, this sale is only online, from 25th - 30th Nov.</div>
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And if all else fails, there's always:</div>
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<span style="box-sizing: border-box; font-weight: 700;">Daraz.pk:</span> Offering up to 80% on their online products from 25th Nov to 1st Dec.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Shophive.com:</span> Up to 90% off, sale lasts 25th - 27th Nov.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Yayvo.com:</span> Up to 80%. Sale started on the 18th of Nov, 25th Nov is the last day to buy things on sale.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Homeshopping.pk:</span> Up to 70% off.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Kaymu.pk:</span> Offering up to 80% off.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-52236838727732060932016-08-17T01:43:00.002-07:002016-08-17T01:43:44.693-07:00PUBLISHED A DAY AGO Is chopping off your hair a liability in Pakistan's entertainment scene?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKWQ117Q2nZ5meCXGEq8OxGxAR2YkMTdDmgMPJTeJa3RAeV1CEyjLp8diBr2xlqOWbucXzgUjtVzMfbghn1NeV_n-tHfOztLun2zg_IrZijFpxS-yv6fEPZJ51zN7Hji4UEAuyZ8BflBI/s1600/57b2ab6808a1b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKWQ117Q2nZ5meCXGEq8OxGxAR2YkMTdDmgMPJTeJa3RAeV1CEyjLp8diBr2xlqOWbucXzgUjtVzMfbghn1NeV_n-tHfOztLun2zg_IrZijFpxS-yv6fEPZJ51zN7Hji4UEAuyZ8BflBI/s640/57b2ab6808a1b.jpg" width="640" /></a></div>
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Kylie Jenner’s sporting a sleek new bob – but we expect plenty of hair changes from someone who snapchatted a closet full of wigs. But would a Pakistani star find going for the chop a liability?</div>
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Like a prospective mother-in-law, the Pakistani public does seem a little fixated on long hair – and that’s probably why heroines almost always have flowing locks.</div>
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Once you move away from stereotypical screen heroines, Pakistani women have been rocking cropped locks for years in the fashion and entertainment industries. Marina Khan had relatively short hair in <em style="box-sizing: border-box;">Tanhaiyan</em> but went super short in <em style="box-sizing: border-box;">Dhoop Kinare</em>.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Yeah well, this was fashionable back in the 80s" src="https://i.dawn.com/primary/2016/08/57ac2138b44e8.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Yeah well, this was fashionable back in the 80s</div>
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Several of yesteryear’s stars such as Babra Sharif and Atiqa Odho now sport sleek short cuts. The doyenne of fashion, Maheen Khan, is instantly recognizable thanks to her undyed, elfin cut.</div>
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She once said in an interview, “I have often thought that the best thing a woman can do for herself is change. Don’t live in a time warp with the same hair, makeup, wardrobe. But having said this, leaving my hair naturally grey was a milestone in my life. I shed a lot of “trying to look young baggage” along with my dyed hair and long locks. I feel free.”</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Maheen Khan's salt and pepper mane has always made her stand out" src="https://i.dawn.com/primary/2016/08/57ac269abc78d.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Maheen Khan's salt and pepper mane has always made her stand out</div>
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But younger stars have also taken the plunge. From Sanam Saeed to Cybil Chowdry, going super-short is something many have experimented with. Syra Sheroze even sported a cute bob at her wedding.</div>
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Tabesh Khoja, senior stylist at Nabila N-Pro, thinks it’s important for celebrities to experiment.</div>
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“Celebrities are trendsetters and when they do something fresh and exciting with their hair, it encourages the general public to experiment too. There are so many ways to rock short hair, from pixie cuts, to bobs, lobs and shoulder-length cuts. I feel in general, people in Pakistan are too conservative with their hair, sticking to the same long, extenso-ed look, and that this restricts people’s overall style.”</div>
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Tabesh asserts with that with quality of extensions now available, it’s perfectly possible to still accept the “<em style="box-sizing: border-box;">pyari si beti</em>” type roles. N-Pro is the go-to salon for most models and actresses and Tabesh has worked with models and actresses such as Fia Khan and Nausheen Shah, both of whom currently have short hair.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Pictured left to right: Nausheen Shah and Fia Khan" src="https://i.dawn.com/primary/2016/08/57ac29d97871b.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Pictured left to right: Nausheen Shah and Fia Khan</div>
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“When Fia or Nausheen need long hair for a shoot, commercial or serial, we put in extensions for them.”</div>
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Actress Sanam Saeed echoes this view,</div>
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“I don’t think it’s necessary to stick to any particular look in the hopes of landing a role. Almost anything is possible with extensions.”</div>
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Nevertheless, Tabesh agrees that actresses in general are hesitant to experiment. Wigs and extensions can help but at the end of the day, many feel that <em style="box-sizing: border-box;">lambi zulfein</em> are a pre-requisite to be the nation’s sweetheart.</div>
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“There is that fear factor among actresses, many feel that they will lose out on leading roles with short hair. Also extensions are high maintainence – if you are using them, you need an experienced stylist on hand at all times during a shoot as not everyone can handle them correctly.”</div>
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The other issue is that not everyone can pull off short hair.</div>
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“Once you crop your hair, it brings the focus to your face. You need personality to carry off many shorter looks. Ayesha Omer is one celebrity I would love to see with shorter hair. She once wore a pixie wig at one of Nabila’s parties and looked simply stunning.”</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Okay, okay, it's a wig." src="https://i.dawn.com/primary/2016/08/57ac2b8f7b05a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Okay, okay, it's a wig.</div>
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Although long hair (discreetly augmented with extensions) has been a celebrity mainstay for several years all over the world, there’s no denying that shorter hair does give an edgier, cooler look.</div>
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If you’re very young, short hair can make you look older and more sophisticated while if you’re older, chopping your hair can help you look younger and fresher. Hadiqa Kiani, for example, has given herself a funkier look with spiky layered crops in recent years.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Hadiqa Kiani is one celeb who keeps going shorter" src="https://i.dawn.com/primary/2016/08/57ac2ca254a29.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Hadiqa Kiani is one celeb who keeps going shorter</div>
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Models and singers changing up their hair can probably boost their popularity but actresses still hesitate unless it’s for a specific role. As long as the vast majority of female lead roles still conform to stereotypical notions of beauty, this is unlikely to change.</div>
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It’s a catch-22 because unless celebrities spearhead trends, the public will remain doubtful about shorter cuts. With the celebrity sphere burgeoning in Pakistan, hopefully some stars will make bold hair choices to stand out. If Kylie Jenner’s popularity is anything to go by, changing things up can only be a good thing.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com1tag:blogger.com,1999:blog-5153443291350877904.post-87814280469100880892016-08-11T04:51:00.001-07:002016-08-11T04:51:46.290-07:007 Pakistani beauty products that are surprisingly awesome<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCalpUcN0Ee-cSFDWq8mQBNBGrs0v-xjXf0uKRmW2-RxxB8-E-Jh-NBTIFTjLElaf85MJAfFxVEPeDx8zNyYPoThOMjJ19NrmJqvPHsYVFPWU3SfUoppyKJc1KvT22zWnmtSbzK6x-cAE/s1600/57972b0f3a02e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCalpUcN0Ee-cSFDWq8mQBNBGrs0v-xjXf0uKRmW2-RxxB8-E-Jh-NBTIFTjLElaf85MJAfFxVEPeDx8zNyYPoThOMjJ19NrmJqvPHsYVFPWU3SfUoppyKJc1KvT22zWnmtSbzK6x-cAE/s640/57972b0f3a02e.jpg" width="640" /></a></div>
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You know what I'm tired of? Not being able to get the branded beauty products I want.</div>
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With Facebook pages bringing foreign branded beauty products to Pakistan and even many official websites helping out with such needs, you'd think it would be easy for me to get my hands on those Anastasia Beverly highlighters, right?</div>
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Well, it still bugs me because a) the products takes forever to get here and b) I end up paying almost double due to taxes, shipping and dealer profits. I love these pages but sometimes, that just gets to me.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Also read:</span> <a href="http://images.dawn.com/news/1175257" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">I tried 5 on-trend Korean beauty products (including snail gel) so you won't have to</a></div>
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One fine day, I was getting rid of a serious case of buyer's remorse by shopping more (I may have a problem) when I realized I was not staring at imported branded goodies, I was staring at this range of lipsticks from a local brand.</div>
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And I said to myself... well first I said "I need this!" and bought like five... but after that I said to myself "There are more out there."</div>
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We have some very good Pakistani brands and each have their own range of products to offer, some which are cult faves. We have the pricey ones and the dirt cheap ones (which make you feel really good about your spending) but they can easily compete with imported labels we order from abroad.</div>
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<span style="box-sizing: border-box; font-weight: 700;">1) Masarrat Misbah Silk Foundation</span></h3>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 1,450</div>
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Oh, this beauty product is a must have for makeup artists in Pakistan. Masarrat Misbah, a renowned figure in the fashion industry, launched her<a class="story__link--external" href="http://www.masarratmakeup.com/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">cosmetics line</a> last year and before even branching out, this foundation was in demand.</div>
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<img alt="The shade range caters to South Asian skin tones and that's a win!" src="https://i.dawn.com/primary/2016/07/57970e489fe9a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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The shade range caters to South Asian skin tones and that's a win!</div>
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And I know why now. It's better than the L'oreal True Match and the Maybelline Fit Me foundations and is actually a great dupe for the much coveted Giorgio Armani Luminous Silk Foundation.</div>
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The shade range caters to all Asian skin tones and pays attention to South Asian skin dilemmas, like humidity. It's almost always out of stock because we love it that much! Might as well be Pakistan's Kylie Lipkit!</div>
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Considering how oily my face is (you could fry an egg on it), this stayed on my face all day, gave a natural finish and did not leave me looking like an oil field. That, people, is a win.</div>
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<span style="box-sizing: border-box; font-weight: 700;">2) Luscious Brow Luxe Tinted Brow Gel</span></h3>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 895</div>
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Only recently did I find out the difference made by unruly eyebrows. And how easily they can make or break a face (And I mean break! like, they can look like dents, if not done right).</div>
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<img alt="Lightweight and easy to use" src="https://i.dawn.com/primary/2016/07/5795fc84943f9.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Lightweight and easy to use</div>
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I also realized and not only did I never pay attention to them before, an added step of brows in my daily routine should not take long. <a class="story__link--external" href="http://www.iloveluscious.com/Brow-Luxe-Tinted-Brow-Gel-p/bltbg.htm" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">This brow tint</a> caters to that and can easily give Anastasia Beverly a run for her money.</div>
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<span style="box-sizing: border-box; font-weight: 700;">3) Atiqa Odho Blushes</span></div>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 450</div>
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Ah, the first celebrity cosmetics line in Pakistan, how could we forget you? Well, the color range of their pretty <a class="story__link--external" href="https://www.daraz.pk/odho-cosmetics/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">blushes</a> is huge from the brightest pink to a highlighter gold.</div>
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<img alt="That highlighter is a keeper" src="https://i.dawn.com/primary/2016/07/5795fc929cd89.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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That highlighter is a keeper</div>
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And they pack a lot of pigmentation in those little containers, so not only does a little go a long way but but it lasts a long time as well. I used to love Sleek's blushes, but these are tough competition for those.</div>
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With each shade named after a bird, you'll be feeling fly!</div>
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<span style="box-sizing: border-box; font-weight: 700;">4) Sweet Touch Twin Cake Face Powder</span></h3>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 665</div>
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Didn't expect this did you? Neither did I, for the longest time. Until my friend raved about this, I was very 'meh' towards <a class="story__link--external" href="http://www.sweettouchcosmetics.com/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">Sweet Touch</a>, there was nothing in their range that stood out to me as such.</div>
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<img alt="This is the underdog in face powders!" src="https://i.dawn.com/primary/2016/07/5795fc9602e0b.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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This is the underdog in face powders!</div>
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However, their face products are good. And this powder is what you need in this humid country. It keeps you looking fresh and matte. It's better than most translucent powders that drugstore brands abroad like Nyx offer.</div>
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I can easily throw this in my bag and it's perfect for touch-ups; the powder blends in and matches your skin tone so you don't look like a cakey, powdery mess.</div>
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<span style="box-sizing: border-box; font-weight: 700;">5) Clazona 24 hr matte lip gloss (Liquid Lipstick)</span></h3>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 150</div>
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Okay, say goodbye to every single liquid lipstick on your wishlist that isn't this because this Sialkot based company's little jewel will easily become a holy grail product in your makeup bag. I don't know why they say gloss when they are a liquid lipstick but heck, when something is this good, you don't complain!</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; text-transform: none; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Instant holy grail!" src="https://i.dawn.com/primary/2016/07/5795fc8716bfe.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Instant holy grail!</div>
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Remember that product I bought five of? Yeah, this is the one. And guess what? Even after buying five I still didn't pay half of what I would for an average matte liquid lipstick. They aren't uncomfortable, last throughout the day and aren't transferable! Clazona's formula makes me like them more than<a class="story__link--external" href="https://colourpop.com/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">ColourPop.</a></div>
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<em style="box-sizing: border-box;">I don't know of any online place that sells these but they are available in all super stores etc.</em></div>
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<span style="box-sizing: border-box; font-weight: 700;">6) Medora of London Lipsticks</span></h3>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 105</div>
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I was very biased when it came to <a class="story__link--external" href="http://www.medora.com.pk/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">these lippies</a>. Like "Ew they probably turn your lips black" because I don't know, Medora. But after a lot of peer pressure, I decided to at least check them out. And I was overwhelmed.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; text-transform: none; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Just a few pics from like millions!" src="https://i.dawn.com/primary/2016/07/5795fc8da1d11.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Just a few pics from like millions!</div>
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They have enough lipsticks to rival the best of lipsticks, in fact, this Swat based company has dupes for almost all popular lipsticks out there. I have a weakness for berry shades and to find five of those alone had me giddy. The formula is decent too!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Read also:</span> <a href="http://images.dawn.com/news/1174043" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">The boys weigh in: Yay or nay to a ruby pout?</a></div>
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Frankly, Medora is like Pakistan's <a class="story__link--external" href="http://www.wetnwildbeauty.com/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">Wet n Wild</a>; that drugstore brand that has dupes for all the reigning lip shades from the big names in the game.</div>
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<span style="box-sizing: border-box; font-weight: 700;">7) Organic Secrets Sea Whisper Shampoo</span></div>
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<span style="box-sizing: border-box; font-weight: 700;">Price:</span> Rs. 800</div>
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I love the Big Shampoo from <a class="story__link--external" href="https://uk.lush.com/products/big" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">Lush</a> so when I discovered <a class="story__link--external" href="http://artsy.pk/vendor/organicsecrets1/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">this</a> I just had to give it a try. Its a great dupe for it and a great shampoo overall! While it does not have the aromas that Lush carries, it does exactly the same; cleanses your hair and gives you amazing volume.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; text-transform: none; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Great for va va volume!" src="https://i.dawn.com/primary/2016/07/5795fccb145e7.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Great for va va volume!</div>
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It's a cleansing shampoo so not for regular use, but perfect for those days when you need that extra oomph. I have flat hair so this has become an instant fave!</div>
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Now if you'll excuse me, I have some more goodies to stock up on.</div>
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Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-13299255060959649052016-08-11T04:49:00.002-07:002016-08-11T04:49:30.467-07:00I went to the Lux Style Awards for the first time and it was kind of awesome<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS69sdks9o_r9Q94ghFAIYsqS2PSYl1G63rLyIGn73K4HqV47GXpHk1LNk2ls7DBoj0hkGUwwZouacTqulC7J7b8Nw6Tcw4iXG245Aow-tk-IZgnuotdFDkESh5h5PbSJ0SfgxJDUPwLY/s1600/579f0f57e6d7c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS69sdks9o_r9Q94ghFAIYsqS2PSYl1G63rLyIGn73K4HqV47GXpHk1LNk2ls7DBoj0hkGUwwZouacTqulC7J7b8Nw6Tcw4iXG245Aow-tk-IZgnuotdFDkESh5h5PbSJ0SfgxJDUPwLY/s640/579f0f57e6d7c.jpg" width="640" /></a></div>
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For me, having a great time is a night spent curled up in bed while... sleeping. So when I was told I probably wouldn't get any sleep because I had to attend the Lux Style Awards for work, I wasn't pleased — at first.</div>
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As the day loomed I soon grew excited about the show. A fancy award show with fancy decor and fancy song and dance, where everyone just flaunted their... fanciness! Maybe I'd get a photo on the red carpet and feel all fancy myself, I thought.</div>
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<span style="box-sizing: border-box; font-weight: 700;"><a href="http://images.dawn.com/news/1175917/what-went-down-at-the-lux-style-awards-2016" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Also read: What went down at the Lux Style Awards 2016</a></span></div>
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Since I had never gone to any of these fancy (sorry) shows before, I was nervous, even if I wasn't squealing about it. What would I wear? What if the bouncer refused me entry based on my non-celeb-ness? What if I stepped on the hem of Mahira Khan's ball gown?</div>
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I would soon find out...</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Prep-time</div>
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The prep for the show was the toughest. Because, clothes. What do people wear? It's... fancy, right?</div>
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At an event where everyone's decked up head-to-toe in designer wear, I would stick out like a sore thumb because the fanciest thing I owned was the<em style="box-sizing: border-box;">sharara</em> I wore to my cousin's wedding. Based on my discussions with my team, I highly doubted a bridal look would be appropriate for the Lux Style Awards.</div>
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So it was either a <em style="box-sizing: border-box;">sharara</em> or a Green Lantern shirt with jeans... but good jeans, with beads on the side. Sparkly beads.</div>
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I was in a crisis until one of my helpful colleagues reminded me that designers actually loan out their clothes for events like the LSAs. Yep, practically everything you see on the red carpet is borrowed, not bought.</div>
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Armed with this knowledge, I tried to arrange my very own designer dress, using my, ahem, fabulous press credentials.</div>
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Unfortunately, the designer my colleague and I were stalking for this purpose went MIA on us. Yes. (I bet this has never happened to Ayesha Omar). So it was back to square one.</div>
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But thankfully I had the most powerful weapon ever. My striker. Mom. She remembered a dress I had worn for a play and I thought crisis averted! Until she reminded me I had to wear heels with the dress. Don't say no to a striker. Even though I have this dangerous condition where if I wear heels... I fall.</div>
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Anyway, before I knew it the big day comes along. Even though I didn't manage to borrow a designer dress I was offered a free makeover, which made me feel rather like a celeb. Yes, celebs get free stuff all the time.</div>
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And just like that, I was back on track with feeling fancy! I went to the salon, where some hair and makeup artists promised to 'transform' me.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Pampered?" src="https://i.dawn.com/primary/2016/08/579f0f3b48321.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Pampered?</div>
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</div>
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Now, when you're a makeup junkie like myself, you know that works and what doesn't.</div>
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These guys were sweet, very nice, but they had that typical makeup look in their head that they do on almost everyone, for almost every occasion. My makeup guy suggested the smokey look with red lip, I can't argue with that much, it's a classic. But the concept of 'party wear' is a little nineties here... nineties modeling. So I ended up looking like this.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Yeah, no. The lipstick was way too bright" src="https://i.dawn.com/primary/2016/08/579f0f44d9c5c.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Yeah, no. The lipstick was way too bright</div>
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</div>
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I shouldn't complain, but I couldn't handle it. This is not me! The red was too bright for my dress, the cheeks way too pink, as if all of my aunts pinched them (I have a lot of aunts). I did like the nails though. But I had to revamp the look. So heading back home, I fixed myself up.</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Much better!" src="https://i.dawn.com/primary/2016/08/579f0f4ada9d2.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Much better!</div>
</figcaption></figure><br />
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</div>
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I couldn't change it all, but I could improve it. Just toning down the blush, darkening the lipstick and contouring. In fifteen minutes I was feeling way better about myself.</div>
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So my actual transformation went three ways, from hobo to caked to just right. Very Goldilocks, I know.</div>
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But can you blame me? I actually felt proud of my damage control!</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Left to right, looks for the day!" src="https://i.dawn.com/primary/2016/08/579f0f34299c6.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Left to right, looks for the day!</div>
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</div>
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So off to the ball I go!</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="The entrance to the LSAs!" src="https://i.dawn.com/primary/2016/08/579f11896e2ee.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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The entrance to the LSAs!</div>
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</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Arriving at the LSAs</div>
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I was lost the second I reached the venue, that is the colossal Expo Centre where the Lux Style Awards have been held for the past couple of years. Slow clap for the girl who entered the wrong door.</div>
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Thankfully, I had my entry pass in hand and no bouncers stopped me. Once I managed to find the right way inside, I was proud to realise that I was totally right about the fancy! Men in suits, ladies in gowns, one-biters being served on silver platters, celebrities posing for the camera, so hoity-toity!</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="The stars in all their glory" src="https://i.dawn.com/primary/2016/08/57a0571f61b85.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
The stars in all their glory</div>
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</div>
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It was fun roaming the set and checking out the event, feeling (yes I'll say it again) fancy. But then I saw Ali Noor in jeans and it made me miss my Green Lantern shirt because my heels were killing me.</div>
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Anyway, now I had to contend with the question: "Who are you wearing?" Yep, at an event like the LSAs the biggest news is what label you're sporting.</div>
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My dress was a random Dolmen Mall Tariq Road buy for a play. And everyone here was talking Elan and Feeha and Sana Safinaz... So I may have started telling people I was wearing a Tareeq Dolma'an original. If you loosen the r and keep the n silent, it sounds French.</div>
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<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="" src="https://i.dawn.com/primary/2016/08/579f0f3593fd7.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
</figure><br />
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</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
Photo, please</div>
</span></h2>
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Anway, I was here to work! So I went to the red carpet to take pictures of the celebs, who turned out to be quite pleasant, by the way!</div>
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I just had to call out 'picture please!' and they'd look at me, smile and pose for the camera. I found it decent of them to acknowledge me before posing.</div>
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A fun experience with Faysal Qureshi: I called out to him for a picture and he came up to me, took my phone, put it on selfie mode and took a selfie with me! But alas, had to hold a phone for just a second so now I have blurry lines. Mr. Faysal Qureshi, you owe me a selfie!</div>
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<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="I swear! That's him! That's Faysal Qureshi taking a selfie with MY phone!" src="https://i.dawn.com/primary/2016/08/579f0f596754a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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I swear! That's him! That's Faysal Qureshi taking a selfie with MY phone!</div>
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</div>
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Let's be honest, I wasn't the fancy one there, but what was awesome was when I felt special.</div>
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Taking pictures of Fuzon's Emu, my friend kept saying how he wanted to take a picture of me on the red carpet. I told him I wasn't allowed on the red carpet. Turns out Emu overheard me. He says, "Yes you are," and pulls me on the red carpet for photos! With him! Okay, so I was squealing now!</div>
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<img alt="Yes it happened! I'm on the red carpet with Emu!" src="https://i.dawn.com/primary/2016/08/579f0f42ceef0.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Yes it happened! I'm on the red carpet with Emu!</div>
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<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
The actual awards</div>
</span></h2>
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When the event began, it was fun. I mean it was no AC/DC concert, but I was impressed with the level of finesse with which our stars pulled off an awards show here.</div>
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I was also happy about snacks. I was sitting in the press section, which was right across the aisle from the 'celeb' section. On each chair was a small goodie bag containing chips, water and painkillers... sustenance for the six-hour show. The next five seats beside me were empty, so I took all the chips.</div>
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<span style="box-sizing: border-box; font-weight: 700;"><a href="http://images.dawn.com/news/1175926/lsa-2016-who-were-the-winners-at-pakistani-entertainments-biggest-night" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Also read: Who were the winners at Pakistani entertainment's biggest night?</a></span></div>
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Ali Zafar, who was hosting, was charismatic, Yasir Hussain was funny. They had some good performances lined up with more celebs. The Amjad Sabri tribute had me emotional. But the <a href="http://images.dawn.com/news/1175931/did-the-lux-style-awards-just-make-fun-of-dwarfism" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">'Jeena joke'</a> (you know which one) had me offended. So lots of mixed feelings there.</div>
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<img alt="Great set up though" src="https://i.dawn.com/primary/2016/08/579f0f5baa6fd.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Great set up though</div>
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But you know what feeling remained? Sleepiness. The show started by around eleven and lasted till the wee hours of the night. I was there till three thirty. I had promised to toughen it out and see the whole thing.</div>
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But with Sohai coming in for a dance performance for like the third time, with the awards for film not being announced at all, and my back screaming at me while my feet soldered into my heels, I couldn't take it. Yeah, yeah I'm weak, but hey, at least I'm not this guy!</div>
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<img alt="This happened. The show went on so long that a member of Amjad Sabri's troupe decided to take a nap." src="https://i.dawn.com/primary/2016/08/579f0f5de8fbf.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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This happened. The show went on so long that a member of Amjad Sabri's troupe decided to take a nap.</div>
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<h2 style="box-sizing: border-box; color: #272727; font-family: Lato, sans-serif; font-size: 2.14286rem; font-weight: 400; line-height: 1.3; margin: 0px; padding: 0.75em 0px 0.65em; text-rendering: optimizeLegibility;">
<span style="box-sizing: border-box; font-weight: 700;"><div markdown="1" style="box-sizing: border-box; text-align: center;">
My after-party</div>
</span></h2>
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Reaching home, there was a lot of work cut out for me. I removed half a trillion bobby pins from my hair and every ounce of makeup from my face. This took a long time, and made me respect the celebs, they do this every day, and still aren't killing people!</div>
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Once I was done with all that, these thoughts bounced about my head as I drifted off to sleep:</div>
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<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
Makeup is still a field to be explored in Pakistan. (At least get the lip shape right!)</div>
</li>
<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
I am an Ali Zafar fan (I realized after I was ecstatic for him winning for 'Rockstar'... it was a good song! Ugh!)</div>
</li>
<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
There IS such a thing as too much Sohai. (Not that I ever doubted that.)</div>
</li>
<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
People will believe your lies if you make the words sound fancy. (There is no Tareeq Dolma'an, I'm so sorry.)</div>
</li>
<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
Celebs don't eat real food. I had to overdose on the one biters to feel better.</div>
</li>
<li style="box-sizing: border-box;"><div class="" style="box-sizing: border-box; font-weight: 700; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
We still have some milestones to achieve for comedy to not be insulting. (A medical problem should not be the butt of a joke.)</div>
</li>
</ul>
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I was tired, My feet were sore, this was way too much out of my comfort zone. But you know what?</div>
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I had fun! I just might do it again. Only next time I'll be in my Green Lantern tshirt and will get that selfie with Faisal Qureshi coz he owes me! And Ali Zafar because I want to!</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-85365165222286862632016-07-31T01:35:00.001-07:002016-07-31T01:35:37.625-07:007 beauty hacks that will make your life easier<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX2QSPYGiqapICmjq4Cf9gLAizBR917troidTRfZPk0RNkys-vUprkPv9h-fw-BwYo_JwU_VjchbsEupXQbcXTRNks393cNzofvtTDCsOq_S7lxeO1NWhRI4ZftPBrtWAcVtDl2PVZMh0/s1600/makeup-main.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX2QSPYGiqapICmjq4Cf9gLAizBR917troidTRfZPk0RNkys-vUprkPv9h-fw-BwYo_JwU_VjchbsEupXQbcXTRNks393cNzofvtTDCsOq_S7lxeO1NWhRI4ZftPBrtWAcVtDl2PVZMh0/s640/makeup-main.jpg" width="640" /></a></div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
Getting late to office but can’t get your liner right? Have a dinner party to attend but struggling with your blush? Sounds familiar, right? These are problems that most women face, unless you have perfected the art of make-up. There’s no point losing your cool and running around frantically at the last moment. And yes, washing your face is not going to help too. You will only lose out on more time. We suggest you follow these 7 beauty hacks to make your life easier.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Scotch tape/ business cards: </span>If creating the perfect winged liner is an everyday struggle then use scotch tape, doctor tape or business cards. First, place the tape on the back of your hand. This will make it a little less sticky. Then, place it under your eye diagonally upwards and just line your eyes. If you are using a business card then you just need to place it in the same area to create the perfect wing.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Teaspoons:</span> A teaspoon or two can come in very handy, especially with curling eyelashes and getting rid of the puffiness under your eyes. Heat up the spoon a bit but make sure you don’t burn your lashes. Press the convex side on the lashes a couple of times and voila! You have curly lashes. Now, for the puffiness of the eyes, put the spoons in the freezer and after a while just take them out and place the convex side under your eyes.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Bottle caps and highlighters:</span> Lip plumping is a big thing these days but why invest in an expensive lip plumper when you can do the needful with a bottle cap and highlighter? Plump your lips a couple of times to get that desired lip size and then once you have the lipstick on, take some highlighter on your fingertip and dab it slightly on your upper and lower lip in the center only. That’ll help give your lips the dimension you desire.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Bronzer:</span> We all know how important the bronzer is for a sun-kissed look but that’s not the only thing you could use it for. You can also use it to get temporary ombre hair. Divide your hair into tiny sections and apply the bronzer on the ends of your hair. You could use eyeshadows too but we wouldn’t recommend that. Bronzers have a very warm tone to them, which is what eyeshadows lack.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Cotton:</span> You must be thinking how is cotton related to beauty hacks? You probably could never imagine how useful cotton could be with creating false lashes effect. Use a spooly to get some cotton on it. Apply the first coat of mascara and then run the spooly through your lashes and apply another coat. Repeat the process till you get the desired length.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Eyelash curler:</span> Let’s surprise you again with how an eyelash curler could make your life easier. Line the eyelash curler with your pencil liner. When you curl your lashes, the liner on the curler tends to act as tattoo and imprints itself on the baseline of your upper eyelid. So, you can save your precious time by curling your lashes and lining your eyes, simultaneously.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Eye shadows:</span> Do you run out of eyeliner too often and are lazy to make a visit to the shop to buy a new one? You have nothing to worry about. Dip your eyeliner brush in water and dab it on the eye shadow colour that you wish to use as an eyeliner. Glide on your eyeliner and you’ll be surprised by the results. Also, if you have a bald spot on your head, or forgot to touch up your roots, you could just dab the eye shadow that goes with your hair colour and you’re good to go.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-85970330333365158542016-07-31T01:31:00.003-07:002016-07-31T01:31:58.595-07:00Cleansers, moisturisers, sunscreens: How to use these common skincare products right<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh96-YTr5hqg50JJxOlPargvsUWfrhZ3eyKgXqBbs4q71CKY-iUIu7gRKOrSKZNL2bLIp8o3ecOKGGRzK4P-rCakrbrcCBRF6S7ZSraoUFExhOo3DVjIiyb4OS4uHMRov76a0cWBXGYK9c/s1600/skincare-main.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh96-YTr5hqg50JJxOlPargvsUWfrhZ3eyKgXqBbs4q71CKY-iUIu7gRKOrSKZNL2bLIp8o3ecOKGGRzK4P-rCakrbrcCBRF6S7ZSraoUFExhOo3DVjIiyb4OS4uHMRov76a0cWBXGYK9c/s640/skincare-main.jpg" width="640" /></a></div>
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Overwhelmed by the amount of skincare products you get to see out there everyday? It’s safe to say that you are not alone. With copious amounts of common yet essential cosmetics available in the market these days it is nothing but just a natural reaction on your part to wonder which ones to take home. To be honest, most of the time these products don’t work as well as they should. Eventually you zero in on the one which you think works best for you, but not before you try out a couple of others. We ask you, is it right? You might not care right now but your skin does.</div>
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Skin problems are real and it is a byproduct of internal and external factors affecting the body over a period of time. If not taken care of, it can lead to serious problems later. We tell you how to take care of your skin on a daily basis and how to use the common skincare products right. But before we get down to the basics, follow this golden rule the next time you buy anything: gel/serum based products for oily skin; serum/lotion for combination skin and cream based formulations for dry/sensitive skin. Now, back to the fundamentals.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Cleansers and scrubs:</span> A gentle cleanser has a pH balance of around 5.5 which keeps the skin hydrated. Many leading over-the-counter soaps and cleansers are alkaline in nature and are harsh, making the skin dry after a face wash. People with dry/sensitive skin can use cleansers with additional aloe vera/chamomile/oat milk extracts with soothing properties. Now, about scrubs. Using an exfoliating scrub with alpha hydroxy acids (AHA) like glycolic acid or lactic acid once or twice a week as per skin type helps to shed the dead skin cells, leaving a fresher looking skin. Scrubs must have very fine granules to bring about mechanical exfoliation gently on the skin. The ones like apricot/walnut scrubs with coarse granules are a strict no-no! If you don’t have the time for scrubs then you can use home peel pads which are a cocktail of multiple skin exfoliating and brightening agents. These pads are like soaked wet tissue wipes that can be rubbed on the face, neck, arms or rest of the body. They work great and instantly illuminate your skin.</div>
<span class="embed-youtube" style="border: 0px; box-sizing: border-box; display: block; font-family: "droid serif" , serif; font-stretch: inherit; line-height: 16px; margin: 0px; outline: none; padding: 0px; text-align: center;"><iframe allowfullscreen="true" class="youtube-player" height="390" id="widget2" src="https://www.youtube.com/embed/videoseries?enablejsapi=1&list=PLrDg7LoYgk9wfXlQbcO6l0vRxJb3gaOZs&hl=en_US" style="border-style: initial; border-width: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; max-width: 100%; outline: none; padding: 0px;" type="text/html" width="640"></iframe></span><br />
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Moisturisers:</span> This is an important recipe for a healthy anti-ageing regime. Hyaluronic acid based hydrating gels, serums and lotions are now increasingly getting popular for their hydrating properties for all skin types. For very dry skin, it’s important not to be dependent on moisturisers alone but to also use a ‘skin repair’ hydrating cream to build up natural moisturising factors within the skin and work on the hydration as you continue using them over a period of time.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Sunscreens and sunblocks:</span> Sunscreens have chemical filters which absorb the harmful UVA/UVB rays. Once applied, the effect lasts for around 3 hours. Sunscreens with silicone elastomeric base have an extremely good matte, non-greasy and non-whitish feel. Optimal SPF for Indian skin type is 30+ and a minimum of PA+++ for UVA protection. While sunscreens lasts only for 3 hours, sunblocks act as a physical barrier not allowing the sun rays to penetrate the skin at all. Once applied, their effect lasts the entire day, until it’s washed off. They contain micronised zinc oxide/titanium dioxide for its aesthetic sun protection effect.</div>
<div style="border: 0px; box-sizing: border-box; color: #3e3e3e; font-family: "Droid Serif", serif; font-stretch: inherit; line-height: 28px; outline: none; padding: 0px 0px 20px;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: none; padding: 0px;">Anti-ageing products:</span> Serum containing Vitamin A, C, E can be applied during the early years for mild ageing signs. For people towards mid or late 30s with moderate to deep wrinkles and lack of firmness, it is important to build up the collagen and elastin and take care of the surface changes. Ingredients like Co enzyme Q10 (excellent antioxidant), matrixyl 3000 and peptides help to slow down the breakdown of collagen fibres supporting the skin and regenerating new ones to add to the firmness of your skin. Additional ingredients like green tea extract and caffeine act as good antioxidants and protects the skin from environmental damage. Women in menopausal age group can opt for creams containing geneistein or isoflavones/plant derived oestrogens, which help to maintain skin health from outside when the natural hormones are declining from the inside.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-13787314202922335692016-07-27T11:49:00.001-07:002016-07-27T11:49:16.697-07:008 stylish Pakistanis show you how to rock a basic white t-shirt this summer<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzrvLlytX3kmeZ3Yg4fN7fcazKP3tw6O1r24T_Tw6r-g2OQOXwcfzLZHMsFR2vao0uv3TPh1gjtzuW90iuj-D6V_pDvLcY1hbztpUBRdas7uhsak2RN36JMAL-crkGEI8HuMZNxy7Ggd4/s1600/5798694d3f503.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzrvLlytX3kmeZ3Yg4fN7fcazKP3tw6O1r24T_Tw6r-g2OQOXwcfzLZHMsFR2vao0uv3TPh1gjtzuW90iuj-D6V_pDvLcY1hbztpUBRdas7uhsak2RN36JMAL-crkGEI8HuMZNxy7Ggd4/s640/5798694d3f503.jpg" width="640" /></a></div>
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A closet essential and a classic, white tees have been donned by celebrities and fashionistas since decades.</div>
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This wardrobe must-have can be dressed up or down, making it one of the most versatile fashion items to own. Pop on a blazer or funky necklace on top of a white tee and you've effortlessly quirked up your basic look.</div>
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We all have those days when we just want to put on a t-shirt and our favourite pair of jeans everywhere, even to a formal dinner. So here are eight hacks to get creative with your basic tee and dress it up for any occasion.</div>
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<em style="box-sizing: border-box;">Psst!</em> You can finally wear your comfy shirt to work for a week straight without raising any eyebrows, though you might want to wash it before using it for five days straight...</div>
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<span style="box-sizing: border-box; font-weight: 700;">1) Tuck it in</span></h2>
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<img alt="Mahira Khan in a simple tucked-in white tee and belt. Photo: All Pakistan Drama Page" src="https://i.dawn.com/primary/2016/07/579852aebc81e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Mahira Khan in a simple tucked-in white tee and belt. Photo: All Pakistan Drama Page</div>
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T-Shirt Hack 101. Tucking a shirt in accentuates the figure and instantly adds a better look to any shirt. Roll the sleeves up if you want. Add-on: Up your style game by adding a belt. In our opinion, a leather belt will make the perfect look.</div>
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You can also opt to do a half tuck, choose a side - front, back or either side - and push it in your jeans letting the rest of the shirt hang out.</div>
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<span style="box-sizing: border-box; font-weight: 700;">2) Elevate it with a funky necklace</span></h2>
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<img alt="Meesha Shafi understands that all a simple tee needs is a bold necklace to set the tone right." src="https://i.dawn.com/primary/2016/07/57985a000424a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Meesha Shafi understands that all a simple tee needs is a bold necklace to set the tone right.</div>
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Don't leave that neck bare. Bangles and rings are all great, but a fun necklace automatically spruces up any basic look.</div>
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Like they say, go bold or go home. A chunky necklace definitely makes a style statement as opposed to a simple one.</div>
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<span style="box-sizing: border-box; font-weight: 700;">3) Wrap a scarf</span></h2>
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<img alt="Ayesha Omar during the shoot of her film 'Karachi Se Lahore'." src="https://i.dawn.com/primary/2016/07/579853a5cb5a1.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Ayesha Omar during the shoot of her film 'Karachi Se Lahore'.</div>
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Sometimes all you need is a spunky scarf to complement your attire. Experiment and go wild with colours or go basic, either way, it'll jazz up your plain look.</div>
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<span style="box-sizing: border-box; font-weight: 700;">4) Wear overalls</span></h2>
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<img alt="Fouzia Aman in denim overalls at a brunch." src="https://i.dawn.com/primary/2016/07/5798627c4ed25.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Fouzia Aman in denim overalls at a brunch.</div>
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The easiest slip-on; overalls can give your outfit a change of look any given day. Literally effortless, all you have to do is put your shirt on and jump into an overall and you're good to go!</div>
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<span style="box-sizing: border-box; font-weight: 700;">5) Suit up</span></h2>
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<img alt="Ali Xeeshan suits up like a boss for a lunch date." src="https://i.dawn.com/primary/2016/07/57986bce6f525.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Ali Xeeshan suits up like a boss for a lunch date.</div>
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Blazers always up the style quotient. From casual to formal, they are the perfect addition to a white tee.</div>
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Our two cents: A printed blazer will really add oomph to your outfit.</div>
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<span style="box-sizing: border-box; font-weight: 700;">6) It's in the jeans</span></h2>
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<img alt="Ayesha Omar killing it in her Pepe photoshoot" src="https://i.dawn.com/primary/2016/07/5798540358ddb.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Ayesha Omar killing it in her Pepe photoshoot</div>
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Boyfriend, ripped, bell bottoms, leather pants, formal pants, printed pants... the list is endless. Pick any and wear with a white tee and you've instantly made up for the lack of colour and texture.</div>
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<span style="box-sizing: border-box; font-weight: 700;">7) Bag it</span></h2>
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<img alt="It's all about the bag and Fouzia Aman knows it." src="https://i.dawn.com/primary/2016/07/579864dda1826.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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It's all about the bag and Fouzia Aman knows it.</div>
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Speaking of accessories, bags pack a punch when dressing up your outfit. Go for a colourful, edgy clutch to add to your look.</div>
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<span style="box-sizing: border-box; font-weight: 700;">8) White sneakers</span></h2>
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<img alt="Sadaf Kanwal in white sneaks and shirt, ready to go anywhere" src="https://i.dawn.com/primary/2016/07/5797256f73178.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Sadaf Kanwal in white sneaks and shirt, ready to go anywhere</div>
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'Tis the season for whites. We're all loving white, whether it's the sneakers or a white tee or jeans, honestly, and it's one style which is not going away anytime soon. Pair your white tees with your white sneakers for an ultimate fashion boost.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-71202103693800021492016-07-14T00:53:00.004-07:002016-07-14T00:53:42.446-07:00Fashion Pakistan Council plays musical chairs – yet again<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7jekvQ0N7z8dGHXR2XeETnfHNQHDOXNSIa1Ylu8Uuy4uGJNjeLrzNY79-yNTLbKL7JnpBQqHcyn833M4IKoG2y5FMXT_OMpfbUKIeae2DRKPtcj2dXlrs6OlJIGAfCn99TmGYXdNQbPs/s1600/576e1abd8a990.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7jekvQ0N7z8dGHXR2XeETnfHNQHDOXNSIa1Ylu8Uuy4uGJNjeLrzNY79-yNTLbKL7JnpBQqHcyn833M4IKoG2y5FMXT_OMpfbUKIeae2DRKPtcj2dXlrs6OlJIGAfCn99TmGYXdNQbPs/s640/576e1abd8a990.jpg" width="640" /></a></div>
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There’s no denying that the Fashion Pakistan Council (FPC) has gotten back on its feet.</div>
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It has been faithfully orchestrating bi-annual fashion weeks, regular sponsors have been lined up and illustrious designer line-ups have been roped in.</div>
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The fashion on the catwalk, though, hasn’t been that great, but that’s a critique aimed at the industry as a whole, rather than just at Fashion Pakistan Week (FPW). Creativity is on the decline while generic, mundane, often plagiarized design dominates, bringing down standards overall. It’s a gripe one has not just with FPW but also with the Pakistan Fashion Design Council’s (PFDC) events in Lahore.</div>
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Nevertheless, only a short while ago, there was much more askew within FPC aside from run-off-the-mill designs. One remembers how fashion weeks would be skipped out on for a season and how a four-day event would hurriedly be snipped into a two-day, painfully long affair. One remembers council CEO’s resigning, plenty of mudslinging between board-members and how, inevitably, designers in Karachi lost faith in FPW’s credibility, flitting off to Lahore’s much more systematic fashion weeks.</div>
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Now that FPW has gotten more streamlined, a lot of these designers have resumed showcasing their work in their home-base. But certain changes within FPC make one wonder if the council is about to go topsy-turvy all over again. For fashion weeks are tricky, gargantuan monsters and they need to be reined in by a council that isn’t hampered by politics or shaky internal management.</div>
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And FPC’s looking shaky right now. In a turn of events, Wardha Saleem, the council’s CEO, and Sanam Chaudhri, the Chairperson, resigned from their designations, ending a tenure that began in 2013. Both women were set to be replaced two months from now when the council had its elections. What prompted them, then, to leave their positions so abruptly?</div>
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<img alt="Wardha Saleem, the council’s CEO, and Sanam Chaudhri, the Chairperson of FPC" src="https://i.dawn.com/primary/2016/06/576e1abd8a990.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Wardha Saleem, the council’s CEO, and Sanam Chaudhri, the Chairperson of FPC</div>
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“It was something that we could see coming for quite some time now,” says designer Maheen Khan. “I believe that they resigned due to irreconcilable differences of opinion about their management of the council amongst FPC’s board of directors. But I could be wrong as I am not privy to the board’s minutes. In the interim period, before the new Chairperson and CEO are elected, Deepak Perwani and myself will be heading the council.”</div>
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Will these management changes lead to delays in the upcoming Autumn/Winter contingent of FPW?</div>
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“Not at all,” she says. “The council is a professional body and the transition has been seamless as both Deepak and I have always been involved with the day-to-day running of the council.”</div>
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Why couldn’t Wardha and Sanam have waited till the elections to depart from their roles? And why does the FPC keep running into ‘irreconcilable differences’?</div>
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In comparison, the Lahore-based PFDC has barely endured any administrative changes. This is one of the main factors that has enabled the council to grow from strength to strength under the tutelage of Chairperson Sehyr Saigol and founding members who have worked consistently, shrugging away personal tussles to work towards a common goal.</div>
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<img alt="Designers Deepak Perwani and Maheen Khan to head council till new Chairperson and CEO are elected" src="https://i.dawn.com/primary/2016/06/576e1abada3ef.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Designers Deepak Perwani and Maheen Khan to head council till new Chairperson and CEO are elected</div>
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Perhaps FPC should follow suit and end their democratic methods? Maheen Khan is one of fashion’s most well-respected veterans and as once-CEO of FPC, she is well-experienced in calling the shots. Or perhaps, as Maheen says, the council’s new heads will adroitly orchestrate the Autumn/Winter FPW, mere months after being elected. We hope so but we have our doubts.</div>
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After all, this isn’t the fumbling, relatively small fashion fraternity that was part of the first FPW back in 2009. The business of fashion has gotten bigger and much more lucrative now, prodded forward faithfully by a multitude of print publications, a burgeoning social media following and textile big shots adding heavy-duty investments into the game.</div>
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This is no time to play musical chairs. FPC needs to – somehow – move away from the internal upheavals that tend to plague it time and again and start moving forward as a whole, for the sake of the council, for the sake of fashion.</div>
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Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-19466059817295343172016-07-13T02:00:00.002-07:002016-07-13T02:00:53.201-07:00Zayn Malik just launched an Urdu-inspired fashion line. He tells us why<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0diIKeoOFsK9IXdpDPKBWbYY3Usxoq5AeTCEIRW5_SW-K9QDMc8JWWqVeEK5iidRDamxjulYe9v_rcpPrQZp8Q1BWDe11HlH6EYPU05y4PYJ_VGZNYjOMmz6hyACuEAJt0LG1XVl175g/s1600/5784ad794b3de.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0diIKeoOFsK9IXdpDPKBWbYY3Usxoq5AeTCEIRW5_SW-K9QDMc8JWWqVeEK5iidRDamxjulYe9v_rcpPrQZp8Q1BWDe11HlH6EYPU05y4PYJ_VGZNYjOMmz6hyACuEAJt0LG1XVl175g/s640/5784ad794b3de.jpg" width="640" /></a></div>
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After <a href="http://images.dawn.com/news/1175053" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">a song in Urdu</a>, Zayn Malik takes out a fashion line that pays tribute to his South Asian roots.</div>
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With his debut album <em style="box-sizing: border-box;">Mind of Mine</em>, Zayn Malik has launched <a class="story__link--external" href="http://zaynmalikstore.com/shop-all.html" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">a corresponding fashion line</a> - a 23-piece collection that prominently features the Urdu script. Words like 'Zayn' and 'Mind' are written in Urdu on hoodies and jackets.</div>
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<img alt="Hoodies from the *Mind of Mine* line" src="https://i.dawn.com/primary/2016/07/5784a180a6168.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Hoodies from the *Mind of Mine* line</div>
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Zayn talked to <a class="story__link--external" href="http://www.vogue.com/13451307/zayn-malik-mind-of-mine-tour-celebrity-merch-style/" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">Vogue</a> about his foray into fashion: "Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.”</div>
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About incorporating the Urdu script, he explained, “My family is from Pakistan, so having artwork in Urdu has huge significance to me.”</div>
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<img alt="Zayn's girlfriend, model Gigi Hadid, was one of the first to model the Zayn bomber jacket" src="https://i.dawn.com/primary/2016/07/5784a178994dd.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Zayn's girlfriend, model Gigi Hadid, was one of the first to model the Zayn bomber jacket</div>
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<em style="box-sizing: border-box;">Also read: <a href="http://images.dawn.com/news/1175499" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Zayn Malik and Gigi Hadid call it quits? Fans can't believe it</a></em></div>
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But his personal favourite is a shirt called Z-Day, in which the singer is shown escaping a burning city. The artwork has an apocalyptic touch and will remind rock fans of album art from the '80s, and for a reason!</div>
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To make that specific shirt, Zayn had enlisted the service of Mark Wilkinson, the man behind the artwork for Iron Maiden's last record.</div>
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<img alt="The Z-Day shirt is Zayn's favourite" src="https://i.dawn.com/primary/2016/07/5784a170e0f90.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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The Z-Day shirt is Zayn's favourite</div>
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“Working with Mark gave me a license to do something exciting conceptually with a lot of color and detail,” says the singer. “The art we created gives a nod to the vintage rock-band T-shirts but with my own concept.”</div>
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We've already seen Gigi Hadid rock the Zayn jacket. Here's hoping we look half as good as she did!</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-61882525808277984692016-07-12T02:18:00.002-07:002016-07-12T02:18:37.718-07:00One model, two lawn brands: Rabia Butt caught in the crossfire of designers' demand for exclusivity<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixRfDU7D9cWqn0bu9n40bm-g6lSB5mvrPuf708qf3-NolX14-3FSZSPXMCAzvGQ5xuaoZSTL7RDT7b1LPpfWNqQKuqM5MTpNA6oILEr65PkazaqXfs6igP7MyPLrlh733Yroc8uGLHBzk/s1600/56e3f7e8c1f3b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixRfDU7D9cWqn0bu9n40bm-g6lSB5mvrPuf708qf3-NolX14-3FSZSPXMCAzvGQ5xuaoZSTL7RDT7b1LPpfWNqQKuqM5MTpNA6oILEr65PkazaqXfs6igP7MyPLrlh733Yroc8uGLHBzk/s640/56e3f7e8c1f3b.jpg" width="640" /></a></div>
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<span style="box-sizing: border-box;">Pakistan’s designer lawn wars took a new twist yesterday. This time, it involved model Rabia Butt.</span></div>
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The top model has accused designer Mina Hasan of releasing a lawn campaign that features her without her consent or knowledge.</div>
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The lawn campaign in question is Mina Hasan’s 2016 lawn collection for Shariq Textiles, which launched today. Billboards with the smouldering Rabia Butt have been all over town for days.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="The offending billboard of the Mina Hasan lawn collection for Shariq Textiles - Photo courtesy Rabia Butt's Instagram" src="https://i.dawn.com/primary/2016/03/56e3f88e78f7a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="background-position: 0px 0px; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204 , 204 , 204) rgb(204 , 204 , 204) rgb(211 , 211 , 211); box-sizing: border-box; color: #383838; display: flex; font-size: 1rem; height: 53px; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The offending billboard of the Mina Hasan lawn collection for Shariq Textiles - Photo courtesy Rabia Butt's Instagram</span></span></span></div>
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According to <a class="story__link--external" href="https://www.instagram.com/p/BCz9WViq-Qc/?taken-by=iamrabiabutt" style="background-image: url("data:image/png; background-position: 100% 0px; background-repeat: no-repeat; box-sizing: border-box; color: #4444aa; padding: 0px 12px 0px 0px; text-decoration: none;" target="_blank">an angry Instagram post</a> by the model, the campaign was shot in July of last year. Its release now complicates her exclusivity agreement with Sapphire for this lawn season:</div>
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“Shot in July 2015, revealed in March 2016, without my concent (sic) or knowledge or consideration for my current exclusivity status, is alarming. I am suffering from a case of being blindsided. Shocked that in this day and age a well known brand can but up a campaign at freewill, after 8 months and without getting in touch with the model to show some respect and most importantly to avoid discrepancy.”</div>
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How did this happen? We find out.</div>
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<span style="box-sizing: border-box; font-weight: 700;">A matter of time</span></h2>
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Alisha Hashmi from Mina Hasan explains, “While we shot the campaign in July, we had not made any decision about when to release the collection. Our entire design ethos is based on timeless elegance rather than yearly trends so for us, the decision to release the collection was based purely on production and seasonal constraints.”</div>
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When the campaign was not released in August, Rabia had asked Mina Hasan’s team about the delay and was clearly told that the release of the campaign and the collection was entirely at Shariq Textile’s discretion.</div>
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“We loved working with Rabia,” says Alisha. "Her striking features and bold stature made her the perfect face for this collection while Abdullah Harris’ camera brought out the organic beauty of each outfit beautifully. The shoot was done in the scenic Margalla Hills and Saidpur village, where the team worked together wonderfully. Since the collection was completed towards the tail end of the summer season, it was decided it would not do justice to the brand to release it in a rush or compromise on the quality."</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="The shoot for Mina Hasan lawn for Shariq Textile took place in the Margalla Hills and Saidpur village in July last year - Photos courtesy Shariq Textile's Facebook page" src="https://i.dawn.com/primary/2016/03/56e3f9244c877.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="background-position: 0px 0px; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204 , 204 , 204) rgb(204 , 204 , 204) rgb(211 , 211 , 211); box-sizing: border-box; color: #383838; display: flex; font-size: 1rem; height: 53px; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The shoot for Mina Hasan lawn for Shariq Textile took place in the Margalla Hills and Saidpur village in July last year - Photos courtesy Shariq Textile's Facebook page</span></span></span></div>
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While one can't fault Mina Hasan or Shariq Textiles for making a sound business decision, it can't be denied that Rabia has serious cause for complaint. She says on Instagram that the mix-up has "jeopardized (her) relationship with (Sapphire)". This only underlines the need for models to have managers who can ensure watertight contracts every time they sign a campaign.</div>
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Mina Hasan confirms that there was never any suggestion of a time frame within which the campaign should be used. Rabia was paid her asking fee by Shariq Textiles and, as per international norms, they felt it within their rights to release the campaign according to what made sense from a business point of view.</div>
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“We were never informed of [Rabia's] exclusivity [agreement with Sapphire] until the 9th of March by which point all the billboards were done and the entire campaign was ready to go. Of course we could not do anything at that late stage. If a model wants to set a time-frame for using a shoot, she should let a brand know when she books with them," says Alisha.</div>
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"Internationally campaigns are often shot months in advance. Many models here work for more than one brand, so how could we anticipate any exclusivity arrangement. Rabia was well aware that this campaign was pending when she signed her exclusivity arrangement [with Sapphire].”</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Sapphire lawn launched on February 29 and its campaign images began to circulate starting mid-February - Photos courtesy Sapphire's Facebook page" src="https://i.dawn.com/primary/2016/03/56e3fa39e3ec5.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="background-position: 0px 0px; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204 , 204 , 204) rgb(204 , 204 , 204) rgb(211 , 211 , 211); box-sizing: border-box; color: #383838; display: flex; font-size: 1rem; height: 53px; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Sapphire lawn launched on February 29 and its campaign images began to circulate starting mid-February - Photos courtesy Sapphire's Facebook page</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;">Communication breakdown</span></h2>
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Rabia’s position is that the brand should have kept her in the loop.</div>
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She says, “There was never a mention regarding the exact date of release of the campaign except that it would go up late summer 2015. 10 out of 10 times I am told by the brand when a campaign will go up because brands expect their face to play an equal role in promoting ad campaigns for it takes the hype to another level and personally I make quite an effort to help out whichever way I can. In this case I was kept completely out of the loop. No one approached me with any release dates. When I say I was blindsided, I meant exactly that, because I was made aware of the campaign by friends who sent me pictures of billboards around the country.</div>
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"This is nothing personal...it is strictly professional. No brand should ignore a model who they have shot with for a major campaign. I can't even call this bad communication because this is a case of no communication at all from the other party.</div>
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"A lot of times the work we do is based on verbal agreements, given the nature of the business, specially when there is a sense of urgency. This was a one-time campaign so there was no extensive contract required, otherwise we would have paperwork. I was told it needed to be done immediately for there was little time between the shoot and release so I went for it and here we are discussing it, after 8 months from the actual date of the shoot. Mid 2015 to Spring 2016 is quite a long time to keep an eye on a single project.”</div>
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Rabia also claims that she did try to keep in touch with Mina Hasan’s team but, with no response as time went by, moved on to other projects.</div>
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Alisha Hashmi clarifies, “We actually did not know the release date ourselves until early March. The collection was delayed as the <em style="box-sizing: border-box;">dupattas</em> were printed abroad and did not arrive in time for release at the end of last summer. Although I was not given a specific time by the mill, I assumed it would come out this season – it’s simply common sense.”</div>
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The debacle caused Rabia significant problems with her current exclusive contract with Sapphire, who commented, “It has put us in a difficult situation as we has signed an exclusivity contract with Rabia. We have suffered on account of this lack of understanding between Rabia and Shariq and have had to renegotiate terms with our model. We hope that the company realizes and takes steps to rectify the situation.”</div>
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<span style="box-sizing: border-box; font-weight: 700;">The exclusivity equation</span></h2>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Seeking exclusivity, Faraz Manan sticks to Kareena Kapoor, while Elan roped in a model from India this year" src="https://i.dawn.com/primary/2016/03/56e3fb6801444.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="background-position: 0px 0px; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204 , 204 , 204) rgb(204 , 204 , 204) rgb(211 , 211 , 211); box-sizing: border-box; color: #383838; display: flex; font-size: 1rem; height: 53px; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Seeking exclusivity, Faraz Manan sticks to Kareena Kapoor, while Elan roped in a model from India this year</span></span></span></div>
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Designer lawn is big business and brands spend millions on their campaigns during the peak February to April season. With a limited model pool, brands go to great lengths to stand out from the crowd, signing exclusivity or bringing in foreign models or celebrities to be their brand ambassadors.</div>
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Faraz Manan has used Kareena Kapoor as the face of his lawn for years while Shehla Chatoor is shooting her campaign with Nargis Fakhri. Sania Maskatiya used a Brazilian model last year and Elan this year used an Indian model.</div>
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Plus, the same models across lawn campaigns can be confusing for customers. Lawn clothes themselves don’t look that radically different at first glance so the campaigns should look as different as possible. However, many top models do end up working for more than one brand. For example, actress Syra Shahroz has modeled for both Zara Shahjahan and Al-Karam this year.</div>
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Rabia Butt herself tends to stick with one brand during peak lawn season. She modeled Sana Safinaz Lawn in 2013 but was the face of Elan lawn in 2014 and 2015. However, she also modeled for the Sana Safinaz Eid Lawn campaign last year, although that was in June.</div>
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With models working for multiple brands, it’s unlikely that brands will make the effort to keep track of their exclusivity arrangements. That has to be the models' responsibility.</div>
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Rabia is not wrong in expecting a brand to keep her in the loop, but we'd like to see models take charge of the business side of their career. Image is their fortune and they cannot afford to leave things to chance, especially given that it's their loss when complications like these arise. Rabia signed off her Instagram post with a “Time to stand up for my rights as a professional model/artist, to get things right….not just for myself but for everyone.”</div>
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A more thorough approach can only be good for models and for the industry.</div>
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Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-5639853403753013132016-07-12T02:16:00.003-07:002016-07-12T02:16:45.142-07:00Will Mahira Khan and Feeha Jamshed's lawn prove to be a winning combination?<div class="separator" style="clear: both; text-align: center;">
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The first thing you'll notice about the teasers to Feeha Jamshed’s upcoming debut lawn line for Flitz is actress Mahira Khan.</div>
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The country’s sweetheart, with an upcoming Bollywood venture alongside Shahrukh Khan adding to her appeal, Mahira looks gorgeous in three-piece glory.</div>
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But there’s more to Feeha’s lawn aside from Mahira’s star-power.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Here’s what we love</span></h2>
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Amongst of milieu of mundane three-piece luxury suits aspiring to be ‘designer-made’, Feeha's lawn is one of the few contenders that actually does live up to expectations.</div>
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It’s Feeha’s very unique, often quirky, ethos simmered down yet still visible, translated to lawn’s mass-friendly realms. There are florals, wielded with an Origami-like tiled effect; the silhouettes of a troop of camels along a border and a silken dupatta which is utterly feminine and yet, look closely, and those are geometrical footballs bouncing along its length.</div>
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The embroideries, silk borders and dupattas merge very well together and Flitz has very obviously upped its ante with good quality fabric. Most significantly, Feeha’s design manages to stand out in a market that is currently clustered with typical lawn imagery.</div>
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<span style="box-sizing: border-box; font-weight: 700;">The lawn market is competitive and increasingly fickle and there is no guarantee that Feeha will be a sold-out success. Doesn’t she think that she would have fared better had she debuted in March rather than in May?</span></h4>
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“I did study the lawn market before creating my own collection, deciphering precisely what made the top designer lawns so popular,” explains Feeha. “And then, I went off and did something that none of them had done. I can never allow my designs to look like anyone else’s. That’s why I’ve called the collection ‘Florence of Arabia’. It is rare and different, like a flower blooming in the middle of the desert.”</div>
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Following the same principle, Feeha refused to incorporate the increasingly popular shalwar in her catalogue. “Everyone was featuring shalwars so I just didn’t want to. I do know that a lot of customers will probably have their lowers stitched as tulip shalwars since they are all the rage right now.”</div>
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In Feeha’s catalogue, though, there is a very trendy flared bell-bottom design in a jigsaw geometric print – trust Feeha Jamshed to think out of the box.</div>
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This is lawn that is in actuality designer-created, rather than simply claiming to do so – an absolute must-have from our perspective.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Feeha likes to do things differently, which is why you won't see the increasingly popular shalwar in her catalogue.</span></h4>
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And yet, the lawn market is competitive and increasingly fickle and there is no guarantee that Feeha will be a sold-out success. Doesn’t she think that she would have fared better had she debuted in March rather than in May, when most aficionados have already splurged out their budgets on multiple suits?</div>
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“I don’t think there is any fixed season for lawn,” Feeha asserts. “It is a fabric that is purchased and worn all the year round and if people like it, they will buy it. We’ve already gotten so many enquiries from within Pakistan as well as abroad.”</div>
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<span style="box-sizing: border-box; font-weight: 700;">The Mahira equation</span></h2>
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Some credit for this can certainly go to the face of Feeha’s lawn, Mahira Khan.</div>
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As Feeha’s childhood best friend, Mahira’s equation with the designer tends to deliver all-out hits. One remembers her creating a stir with the Feeha Jamshed ‘Giraffe’ sari back in 2014 and more recently at this year’s HUM awards, the actress turned heads with a reversible ‘Bob Squad’ suit.</div>
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“I don’t just dress Mahira in generic designs that may not suit her persona,” explains Feeha. “With the reversible suit at the HUM Awards, I wanted her to move away from the usual sari and gown rut and make a sophisticated, trendsetting statement.”</div>
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<img alt="Mahira's verdict on Feeha's lawn? “I love them!"" src="https://i.dawn.com/primary/2016/05/572868d009a11.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Mahira's verdict on Feeha's lawn? “I love them!"</div>
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The lawn, similarly, looks great. Shot in Dubai by Nadir Feroz of NFK Photography, the catalog drifts from souks to the desert to a boat-ride. “We all had massive crushes on the hairstylist for the shoot, Harlem Alexander from Norway,” laughs Mahira.</div>
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There were instances when the fashion shoot went through the usual hitches – a horse that was supposed to be photographed with Mahira turned out to be uncontrollable and the shot was eventually cancelled.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Feeha's campaign was shot in Dubai, and Mahira has some funny stories about the experience, like when a horse that was supposed to be photographed with Mahira turned out to be uncontrollable and the shot was eventually cancelled.</span></h4>
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At another time, Mahira had to pose on a boat and instead of insisting on returning to the coast so that she could dress, she opted to change into her lawn suit in a tiny space allotted to the boat’s main machinery. “As actors we are accustomed to going to far-flung areas and getting ready in unconventional circumstances. I just thought going back to the coast would be an unnecessary hassle. Instead, they covered the doorway with umbrellas and I changed very quickly,” shrugs Mahira.</div>
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Does the actress, so well-versed with modeling lawn every year, like Feeha’s collection of prints?</div>
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“I love them! It drove Feeha up the wall that the photographs came out especially well for the designs that were my favorite. She kept ordering me to pose just as well in all of them,” laughs Mahira. “I've told her that I'm getting at least three of the designs.”</div>
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We’re getting some too. Feeha Jamshed’s gone off and created lawn the bona fide designer way and one needs to applaud her for it – let’s sees if it draws in the sales for her.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-43482392995984341222016-07-12T02:15:00.003-07:002016-07-12T02:15:18.786-07:00Are 'real people' shoots here to stay in Pakistani fashion?<div class="separator" style="clear: both; text-align: center;">
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Using friends and it-girls for fashion shoots has officially become a 'thing' in Pakistan.</div>
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This season, my social media timeline has been full of shoots featuring “real people” rather than models. In fact, as a fashion blogger, I’ve been part of a couple of shoots myself. With professional makeup and photography, the campaigns turn out attractive and have an appealing authenticity but is the trend a good thing or a bad thing for fashion?</div>
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<span style="box-sizing: border-box; font-weight: 700;">How it all started</span></h2>
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The trend started in Pakistan several years ago with mercurial designers Menahel and Mehreen.</div>
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<img alt="Menahel and Mehreen banked on their close friend and muse Samira Dada for their earliest shoots" src="https://i.dawn.com/primary/2016/06/5761099ba35b6.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Menahel and Mehreen banked on their close friend and muse Samira Dada for their earliest shoots</div>
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Notoriously shy of the showing too much of their designs in order to deter copy-cats, Mehreen and Menahel released a few limited shots with their close friend and muse, it-girl Samira Dada. Heavily shared on Facebook, this being before Instagram became popular, the shots reinforced the designers’ cult status.</div>
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Other early adopters of the trend were designers similarly working on a small scale, such Farida Hasan. Farida’s daughter Khuban and her friends have regularly featured in her campaigns.</div>
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<img alt="Khuban Omer, Farida Hasan's daughter and director of her brand, regularly ropes in her friends for shoots" src="https://i.dawn.com/primary/2016/06/57610a9a775bd.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Khuban Omer, Farida Hasan's daughter and director of her brand, regularly ropes in her friends for shoots</div>
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Nazli Akbar arguably was the one who’s taken the trend to the next level, thanks to the huge interest her #NazliAkbarGirls campaigns received. She has rarely done a shoot with models, always featuring friends and family in fabulous shoots styled by her sister, top make-up artist Shamain.</div>
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In this season, however, that the trend has really taken hold. We’ve seen some gorgeous shoots, from niche designers Nazli Akbar and Zohra Alam to high street giant Ideas to name a few.</div>
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<img alt="Nazli Akbar largely relies on friends and family for her shoots" src="https://i.dawn.com/primary/2016/06/57610e57951af.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Nazli Akbar largely relies on friends and family for her shoots</div>
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Serious designers such as Shehla Chatoor and Sana Safinaz have supplemented editorial shoots with “dressing-up” shoots that feature socialites and influencers. Fashion Pakistan Council Chairperson Sanam Chaudri based an entire collection on using non-professionals as models, the idea being crucial to the entire concept of her anti-size-zero campaign.</div>
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<em style="box-sizing: border-box;">Also read: <a href="http://images.dawn.com/news/1175271/a-camera-the-desert-and-beyonces-boots-the-story-of-my-high-end-abu-dhabi-phootshoot" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">A camera, the desert and Beyonce's boots (the story of my high-end Abu Dhabi phootshoot)</a></em></div>
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<span style="box-sizing: border-box; font-weight: 700;">What's the fuss about 'real people'?</span></h2>
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The campaigns have garnered immense social media traction. 'Real-people' shoots get a lot of likes, making magazines and bloggers more likely to post them. Crucially, these shoots are also more likely to inspire actual sales than editorial shoots.</div>
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Pakistan is simply catching up with a global trend where social influencers have become a force in the world of fashion. Editorial shoots are very well for the educated eye, but most people are more likely to buy an outfit they see on someone they can relate to.</div>
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Pictures of customers in their outfits have helped propel relative newcomers such as Elan and Sania Maskatiya to stratospheric levels while some of fashion’s old guard, such as Faiza Samee, have been slower to catch on to the power of social media.</div>
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The trend is also something of a response to our limited model pool, with some designers chasing freshness through amateurs. However, for serious designers, who aim to tell a story with their collections, there’s nothing like a professional model.</div>
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The best professional models are intensely aware of every aspect of their bodies and faces, instinctively using light properly and projecting a host of different moods effortlessly. Amateurs, even if they’re bloggers who understand how to compose a strong image, are not in the same league. As someone who’s been there, I can testify we’re generally nervous, awkward and difficult to direct. Nevertheless, even serious designers have cottoned on to the value of supplementing editorial campaign with more natural shoots.</div>
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<img alt="Ideas Pret put style and fashion bloggers in the spotlight" src="https://i.dawn.com/primary/2016/06/57610df2ed71e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Ideas Pret put style and fashion bloggers in the spotlight</div>
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For the designer, it’s something of a win. Friends do the shoot for free whereas a model would charge a hefty fee. If your friend happens to be a blogger or influencer, there’s plenty of free publicity and even if they’re not, the pictures are bound to get lots of shares on social media. Top influencers now have serious clout, driving trends, and brands cannot afford to ignore this.</div>
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<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-0" frameborder="0" height="781" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BFg2IgpGSZJ/embed/captioned/?v=7" style="background: rgb(255, 255, 255); border-radius: 4px; border-style: initial; border-width: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
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With her #antisizezero campaign, Sanam Chaudhri sought to promote body positivity - a message appreciated by Instagram followers</div>
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Modern shoppers trawl through Instagram and Snapchat looking for ideas before they buy. Opting for informal, less editorial shoots allows brands to show their designs in a more relatable setting. The stylized Eid spreads and luxury interiors may show an airbrushed, idealized view of life but fashion has always been about aspiration.</div>
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At the end of the day fashion is as much about commercial considerations as it is about art. Internationally, influencers have become part of the mainstream fashion establishment. Savvy brands all over the world recognize the benefit of combining editorial fashion with wooing customers by showing them designs in a more real setting. Pakistan is just keeping up with the times.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-5871624749972009652016-06-06T06:55:00.001-07:002016-06-06T06:55:48.289-07:00Eid calling: One man's tale of surviving Chaand Raat shopping<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpAey1t4nnK8OYsZPuyVjtC9-iL3pLOPAkQjK9hnk_chv8WMW-2xlFxI8wWa6RavHVL11qVg_NXiU9-G2vlvQLX8OddD69SI0ApVp9DveuMgVDsfUgu4c5KxWM8CPC3_nEvwNrxpdwnCw/s1600/55f291821e1a7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpAey1t4nnK8OYsZPuyVjtC9-iL3pLOPAkQjK9hnk_chv8WMW-2xlFxI8wWa6RavHVL11qVg_NXiU9-G2vlvQLX8OddD69SI0ApVp9DveuMgVDsfUgu4c5KxWM8CPC3_nEvwNrxpdwnCw/s640/55f291821e1a7.jpg" width="640" /></a></div>
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<span style="box-sizing: border-box;">Ladies, if you have a man in your life who takes you out for 'Chaand Raat ki shopping' without complaining then you need to treasure him. Though if it’s your husband, then that’s fine. His spirit was broken long ago and he’s resigned to his fate.</span></div>
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If it’s your father, then stop lying, they don’t make fathers who won’t complain about driving around at stupid o’clock in the morning (unless he really wants to get away from your mother).</div>
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If it’s your brother, then he should probably be thanking you. You are his ticket to ‘family only’ shopping malls. Now try not to slap him as he stands around staring and drooling like he's at the Playboy Mansion rather than Dolmen Mall.</div>
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If it’s your boyfriend, and he seems to be genuinely enjoying this night then he’s really into you, perhaps even in love. You should probably not share news of your arranged marriage for now. Let’s rip his heart apart closer to your<em style="box-sizing: border-box;">shaadi</em> time.</div>
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If it’s a single male cousin the same age as you or perhaps a little older, then oh boy, you are screwed. This <em style="box-sizing: border-box;">bhai</em> of yours has already planned your wedding. Congratulations on limiting your gene pool. You now may have some mutant babies, and not the kind you see in <em style="box-sizing: border-box;">X-Men.</em></div>
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No, in general, men don’t like Chaand Raat ki shopping, because we really loathe large crowds. We also like to breathe air which is 78% Nitrogen, 21% Oxygen, and 1% other gases, not air which is a 100% mix of sweat, farts, tear vapor from women who can’t find the perfect lawn <em style="box-sizing: border-box;">ka jora</em>, and various<em style="box-sizing: border-box;">dupatta</em> dye smells. This mix is especially toxic for us when shopping in creaky rundown shopping centers on Tariq road where there are 500 fans running in every shop and it is still 50 degrees, where the air is as humid and moist as a moldy old double <em style="box-sizing: border-box;">roti</em>, where the air is so rancid bacteria would not survive.</div>
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Men spend all of Ramazan trying to escape the tyranny of the matching dupatta. — Photo: Manal Khan</div>
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I apologize if I am generalizing.</div>
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For women, I realize it’s no picnic wading past large aunties whose makeup has melted in the heat leaving their faces looking like Picasso paintings, aunties who haven’t heard of the invention of deodorant. But at least you are motivated to find those perfect pair of shoes for your Eid <em style="box-sizing: border-box;">ka jora</em>. If the tables were reversed, and this was San Diego comic con, I’d be whizzing between the aunties like the Millennium Falcon through an asteroid field.</div>
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<tr style="box-sizing: border-box;"><td class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; margin: 0px; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Eid traffic is just the beginning of our woes." src="http://i.dawn.com/primary/2015/07/55a8b3729743f.jpg?r=133905447" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></td></tr>
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Eid traffic is just the beginning of our woes.</div>
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The problem begins with the traffic.</div>
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Everyone and their grandmother is out for Chaand Raat ki shopping. A five minute drive turns into a fifty minute one. Meanwhile, the windshield cleaning boys are out in full force during Chaand Raat, stalking traffic signals with a squeegee in one hand, and a bottle of cleaning liquid in the other. No, it doesn’t matter how clean the windshield is, the squeegee boys will attack you like post-apocalyptic zombies swarming humanity's last habitable outpost.</div>
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Finally, you reach your shopping destination, and there isn’t a parking spot in sight. Your man drives slowly in hopes of spotting a vacant parking area while impatient drivers stuck behind scream profanities as they blast their horns. Eventually, you find a spot, but it is a ninety minute rickshaw ride from where you want to shop. What’s more, it is pitch black with not a human soul in sight.</div>
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While shopping, our level of honesty is inversely proportional to how long we’ve been at the mall. After five hours, you could be trying on a barrel keg, and we’ll tell you it’s the most precious thing ever made.</h4>
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Here, a small disagreement can take place before the two of you step out of the car. Your man is happy to have finally found a parking spot, but you don’t want to want to walk such a distance. At the same time the two of you are tense because the area is dark and times are dangerous. This is when someone suddenly knocks on the window, and you are surprised to hear your man scream like a five-year-old girl. Thankfully, it is a just a beggar, looking for some coin.</div>
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Finally, parking is done, and both of you step out of the vehicle. This is when the parking wala comes up to you demanding his twenty rupees. The parking fee is nominal, and paying them for their hard work is not a problem, but it is remarkable how the parking wala can find you regardless of where you are parked. You could be hiding on the moon, and a parking wala will float by: “Sir,<em style="box-sizing: border-box;">paisay</em>. Sir, <em style="box-sizing: border-box;">paisay</em>!”</div>
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Eventually, the two of you are inside, and the shopping begins. There are thousands of shops to visit. How delightful.</div>
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Sweat. Blood. Tears. — Photo: AP</div>
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Every shop you enter, your man only has only one goal in mind; to find a place to sit. Yes, our eyes are trained to find an empty stool or a vacant chair like a sniffer dog is trained to find contraband. Sometimes we’ll see the seats already taken by an elderly lady, and will fantasize about pulling it from underneath her.</div>
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In dusky old shopping centers it is particularly heavenly to enter an air-conditioned shop. Here, even the weird pungent smells of the freshly dyed clothes start smelling good. Things seem even better if there is a nice place to sit. But just as we rest our posteriors down, we are disappointed to hear that you are moving on to another shop.</div>
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“<em style="box-sizing: border-box;">Chalo</em>? But we just got here?” we silently protest. “This shop is nice. Are you sure you don’t want that hideous blouse?”</div>
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Of course, as you go from shop to shop you’ll ask us how a garment looks on you. Now, trust me when I say we don’t enjoy lying. We like being completely honest about how that polka dot blouse looks like it belongs more on a giant panda, and how those pair of shoes look exactly like the five trillion other shoes in the store.</div>
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But our level of honesty is inversely proportional to how long we’ve been shopping. After five hours, you could be trying on a barrel keg, and we’ll tell you it’s the most precious thing ever made; “Now let’s buy it honey and go home.”</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-54506429774775975532016-06-06T06:53:00.001-07:002016-06-06T06:53:13.675-07:00Why are we Eid shopping already?!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3CxLvJMm4YCyYtgf20jdSR5oqcppSQKg2Zx4YsBSWkVC7xKhW3D6vIVWR1o9Xo29yOGByOifXh0zRuAXu_K_U0QSs_K1PxDNfPm12FwE1RDcW4zXpjEP-c75G6ZoEU6dF4as-QAnLP-w/s1600/574c25c611245.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3CxLvJMm4YCyYtgf20jdSR5oqcppSQKg2Zx4YsBSWkVC7xKhW3D6vIVWR1o9Xo29yOGByOifXh0zRuAXu_K_U0QSs_K1PxDNfPm12FwE1RDcW4zXpjEP-c75G6ZoEU6dF4as-QAnLP-w/s640/574c25c611245.jpg" width="640" /></a></div>
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If you’re a shopaholic red-blooded woman, there’s a good chance that you’ve lately been bamboozled quite a bit by nifty marketing.</div>
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Even before temperatures soared, billboards popped up within your periphery, urging you to stock up on lightweight lawn fabric in preparation for the sweltering summer that was sure to follow. Off you went, wrapping your shawl around you, shivering in the icy winter wind while you rationed up on your future wardrobe.</div>
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Then, as the heat rose, the lawn imagery assailed you full-throttle. On billboards and TV adverts, magazines and social media’s expansive platform, you grew dizzy with the extensive variety on offer. You felt duty-bound to buy a certain collection because it tended to go ‘sold out’ and then there were the prints that were created by your favorite designer and a few more just because they looked so good in those (many) photo shoots with the desert backdrops. They were bound to stand out just as well in the dusty, arid climes of your city – reason enough to crank up the bank account again!</div>
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And now, just when you thought you were done with your shopping, out came the advertisements again, pitching an all-new key word to entice you: ‘Eid’!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Eid, already?!</span></h2>
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But Eid is more than a month away. The fasting month of Ramadan is yet to begin and you’re still happily gorging on three meals a day (albeit not too much because you want to continue fitting into that summer wardrobe you’ve amassed so diligently). Nevertheless, Eid exhibits and collections are quite the ‘it’ things right now, drawing in crowds and a healthy bit of shoving and pushing all the way to the sales till.</div>
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<img alt="Khaadi launched its both lawn (above) and chiffon collections for Eid" src="http://i.dawn.com/primary/2016/05/574c212c25e83.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Khaadi launched its both lawn (above) and chiffon collections for Eid</div>
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“It takes time for unstitched fabric to get stitched by tailors,” points out CEO of Khaadi, Shamoon Sultan. “This is actually the ideal time to launch an unstitched Eid collection.” He says this while standing in the colossal Khaadi outlet in Karachi’s Dolmen City while masses of women stream through the unstitched fabric section. The Eid line of embroidered chiffon has just launched that morning and it is apparently a huge hit. The price is steeper than Khaadi’s lawn range, teetering at around Rs 8000, but it hasn’t deterred the avid shopper. Most of the designs have already flown off the racks, leaving them bare, to be restocked in a few days’ time. “We’ve delved into an unstitched chiffon line for the first time and it makes sense. Eid-wear tends to be more formal,” says Shamoon.</div>
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The other Eid collection of unstitched fabric to have been launched that very day has been by Sana Safinaz and it, too, has strayed away from lawn’s much-hackneyed dominion. Instead, the fabric of choice is poly net and cotton net, worked with heavy embroideries and following a quintessentially sophisticated palette. The prices range between Rs 8000 and Rs 10000 – not a problem for the designer duo’s many fans who have ensured that some of the suits are already ‘out of stock’.</div>
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<img alt="Pieces from Sana Safinaz's Eid collection are already 'sold out'" src="http://i.dawn.com/primary/2016/05/574c212c10749.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Pieces from Sana Safinaz's Eid collection are already 'sold out'</div>
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“The fabric adds in a luxe element,” explains Safinaz, “so that the clothes can be worn in the evening, on Eid, at a big dinner or even at events leading to a wedding.”</div>
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It’s a clever marketing decision. Lawn designs, even the most embellished ones, are now nothing new to the market. Eid collections in more formal fabric, meanwhile, manage to immediately catch women’s attention – especially since they are also ideal for the wedding season that immediately follows Eid.</div>
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Designer Maria B. can be credited for more or less pioneering this concept. Two and a half years ago, her design house launched the first M-Broidered collection before Eid and observed sales rolling in. “We also have an Eid lawn line which has its own market but there is a definite strata that wants to wear heavier clothing on Eid day or at weddings that follow. Our M-Broidered suits are absolute evening-wear, using luxe fabric like woven jacquard, digitally printed silk, tissue and velvet trimmings, nets, embroideries and Swarovski details. We started off with one collection but it has now become so popular that we have four M-Broidered line-ups, released during key sales periods throughout the course of the year.”</div>
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<img alt="Bought for Eid, treasured all year round - Maria B's M-Broidered are hot-sellers" src="http://i.dawn.com/primary/2016/05/574c24e353a05.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Bought for Eid, treasured all year round - Maria B's M-Broidered are hot-sellers</div>
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There are also festive lines that have just been launched by textile bigshots Al-Karam and Gul Ahmed, high-street maverick Sapphire and many more are sure to follow. Oh well, the more the merrier.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Shopping … on a full stomach</span></h2>
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But would designers – and textile mills - benefit more were they to release collections a bit later, cashing in on the pre-Eid hype, when the nation at large fasts all day and then treats itself with shopping splurges?</div>
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Apparently, the pre-Eid hype has already begun.</div>
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<img alt="Seen here at their private showing of their Eid collection, Farah Talib Aziz's public exhibition was a knockout the next day" src="http://i.dawn.com/primary/2016/05/574c241a2dffb.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Seen here at their private showing of their Eid collection, Farah Talib Aziz's public exhibition was a knockout the next day</div>
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Maliha Aziz, brand manager at Farah Talib Aziz, whose brand’s recent Eid exhibit of ready-to-wear in Karachi was quite a success, testifies to this. “Our customers actually prefer shopping right now, when they aren’t fasting,” she observes. “It also makes things easy for us. We aren’t fasting either and have much more energy. Our exhibit also featured evening formals that could be created on order and our craftsmen have started working on them immediately. It’s going to be a hot fasting season and we know that everything will just slow down. Even our workmen’s hours will shrink, ending well before sunset.” Following the Karachi event this past weekend, Farah Talib Aziz will be exhibiting prêt in Dubai, followed by Lahore and then, Islamabad.</div>
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And therefore, even though the festival is still more than a month away, it’s Eid shopping season. If you’re the red-blooded shopaholic woman that you claim to be, you’ve probably already stocked on some of those Eid designs that had long been tempting you on Instagram.</div>
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Beware, though: as they usually do, more embellished options are likely to crawl out of the woodworks in the next few weeks, luring you, cajoling you, to just spend another 10 grand or so. Off you’ll go, to the mall again. Like we said, the more the merrier – or is it?</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-42414008629297931712016-06-03T09:04:00.001-07:002016-06-03T09:04:30.044-07:00Why are we Eid shopping already?!<div class="separator" style="clear: both; text-align: center;">
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If you’re a shopaholic red-blooded woman, there’s a good chance that you’ve lately been bamboozled quite a bit by nifty marketing.</div>
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Even before temperatures soared, billboards popped up within your periphery, urging you to stock up on lightweight lawn fabric in preparation for the sweltering summer that was sure to follow. Off you went, wrapping your shawl around you, shivering in the icy winter wind while you rationed up on your future wardrobe.</div>
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Then, as the heat rose, the lawn imagery assailed you full-throttle. On billboards and TV adverts, magazines and social media’s expansive platform, you grew dizzy with the extensive variety on offer. You felt duty-bound to buy a certain collection because it tended to go ‘sold out’ and then there were the prints that were created by your favorite designer and a few more just because they looked so good in those (many) photo shoots with the desert backdrops. They were bound to stand out just as well in the dusty, arid climes of your city – reason enough to crank up the bank account again!</div>
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And now, just when you thought you were done with your shopping, out came the advertisements again, pitching an all-new key word to entice you: ‘Eid’!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Eid, already?!</span></h2>
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But Eid is more than a month away. The fasting month of Ramadan is yet to begin and you’re still happily gorging on three meals a day (albeit not too much because you want to continue fitting into that summer wardrobe you’ve amassed so diligently). Nevertheless, Eid exhibits and collections are quite the ‘it’ things right now, drawing in crowds and a healthy bit of shoving and pushing all the way to the sales till.</div>
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<img alt="Khaadi launched its both lawn (above) and chiffon collections for Eid" src="http://i.dawn.com/primary/2016/05/574c212c25e83.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Khaadi launched its both lawn (above) and chiffon collections for Eid</div>
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“It takes time for unstitched fabric to get stitched by tailors,” points out CEO of Khaadi, Shamoon Sultan. “This is actually the ideal time to launch an unstitched Eid collection.” He says this while standing in the colossal Khaadi outlet in Karachi’s Dolmen City while masses of women stream through the unstitched fabric section. The Eid line of embroidered chiffon has just launched that morning and it is apparently a huge hit. The price is steeper than Khaadi’s lawn range, teetering at around Rs 8000, but it hasn’t deterred the avid shopper. Most of the designs have already flown off the racks, leaving them bare, to be restocked in a few days’ time. “We’ve delved into an unstitched chiffon line for the first time and it makes sense. Eid-wear tends to be more formal,” says Shamoon.</div>
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The other Eid collection of unstitched fabric to have been launched that very day has been by Sana Safinaz and it, too, has strayed away from lawn’s much-hackneyed dominion. Instead, the fabric of choice is poly net and cotton net, worked with heavy embroideries and following a quintessentially sophisticated palette. The prices range between Rs 8000 and Rs 10000 – not a problem for the designer duo’s many fans who have ensured that some of the suits are already ‘out of stock’.</div>
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<img alt="Pieces from Sana Safinaz's Eid collection are already 'sold out'" src="http://i.dawn.com/primary/2016/05/574c212c10749.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Pieces from Sana Safinaz's Eid collection are already 'sold out'</div>
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“The fabric adds in a luxe element,” explains Safinaz, “so that the clothes can be worn in the evening, on Eid, at a big dinner or even at events leading to a wedding.”</div>
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It’s a clever marketing decision. Lawn designs, even the most embellished ones, are now nothing new to the market. Eid collections in more formal fabric, meanwhile, manage to immediately catch women’s attention – especially since they are also ideal for the wedding season that immediately follows Eid.</div>
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Designer Maria B. can be credited for more or less pioneering this concept. Two and a half years ago, her design house launched the first M-Broidered collection before Eid and observed sales rolling in. “We also have an Eid lawn line which has its own market but there is a definite strata that wants to wear heavier clothing on Eid day or at weddings that follow. Our M-Broidered suits are absolute evening-wear, using luxe fabric like woven jacquard, digitally printed silk, tissue and velvet trimmings, nets, embroideries and Swarovski details. We started off with one collection but it has now become so popular that we have four M-Broidered line-ups, released during key sales periods throughout the course of the year.”</div>
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<img alt="Bought for Eid, treasured all year round - Maria B's M-Broidered are hot-sellers" src="http://i.dawn.com/primary/2016/05/574c24e353a05.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Bought for Eid, treasured all year round - Maria B's M-Broidered are hot-sellers</div>
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There are also festive lines that have just been launched by textile bigshots Al-Karam and Gul Ahmed, high-street maverick Sapphire and many more are sure to follow. Oh well, the more the merrier.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Shopping … on a full stomach</span></h2>
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But would designers – and textile mills - benefit more were they to release collections a bit later, cashing in on the pre-Eid hype, when the nation at large fasts all day and then treats itself with shopping splurges?</div>
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Apparently, the pre-Eid hype has already begun.</div>
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<img alt="Seen here at their private showing of their Eid collection, Farah Talib Aziz's public exhibition was a knockout the next day" src="http://i.dawn.com/primary/2016/05/574c241a2dffb.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Seen here at their private showing of their Eid collection, Farah Talib Aziz's public exhibition was a knockout the next day</div>
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Maliha Aziz, brand manager at Farah Talib Aziz, whose brand’s recent Eid exhibit of ready-to-wear in Karachi was quite a success, testifies to this. “Our customers actually prefer shopping right now, when they aren’t fasting,” she observes. “It also makes things easy for us. We aren’t fasting either and have much more energy. Our exhibit also featured evening formals that could be created on order and our craftsmen have started working on them immediately. It’s going to be a hot fasting season and we know that everything will just slow down. Even our workmen’s hours will shrink, ending well before sunset.” Following the Karachi event this past weekend, Farah Talib Aziz will be exhibiting prêt in Dubai, followed by Lahore and then, Islamabad.</div>
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And therefore, even though the festival is still more than a month away, it’s Eid shopping season. If you’re the red-blooded shopaholic woman that you claim to be, you’ve probably already stocked on some of those Eid designs that had long been tempting you on Instagram.</div>
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Beware, though: as they usually do, more embellished options are likely to crawl out of the woodworks in the next few weeks, luring you, cajoling you, to just spend another 10 grand or so. Off you’ll go, to the mall again. Like we said, the more the merrier – or is it?</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-10249171884460912602016-05-26T03:35:00.001-07:002016-05-26T03:35:34.760-07:00As Swarovski picks Khaadi and Maria B for a glam photoshoot, we find out: what's next?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-OrKsQAllGOZEmkXvN5qAz9iSdXcNqYMmgTmZSX9QA3-JHNtTsNv7abIlwd7KJ8W0FEOMeYDjFqDy7GyTpCQDYzw2VOxvfFMMM0CVRPAdYJxKmB1on2YP1liElj_YSUb9SUqY0qQlfE/s1600/573954fd368e1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-OrKsQAllGOZEmkXvN5qAz9iSdXcNqYMmgTmZSX9QA3-JHNtTsNv7abIlwd7KJ8W0FEOMeYDjFqDy7GyTpCQDYzw2VOxvfFMMM0CVRPAdYJxKmB1on2YP1liElj_YSUb9SUqY0qQlfE/s640/573954fd368e1.jpg" width="456" /></a></div>
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In the sweltering heat of the U.A.E. desert, amidst sand dunes and dry, dusty wind, came the unlikely sparkle of crystals and designer-wear.</div>
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Swarovski’s Neo-Arabia shoot was underway, with focus being placed on eight social media mavens. It was an ideal way to make waves on the Internet – when you photograph bloggers, they are very likely to blog about it. Shot at the Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi, the photographs were also set to become a mainstream feature in the fifth edition of Swarovski’s magazine, featuring quite a collection of crystal-encrusted design, of course!</div>
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<img alt="The cover of the fifth edition of Swarovski's magazine" src="http://i.dawn.com/primary/2016/05/573954fd368e1.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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The cover of the fifth edition of Swarovski's magazine</div>
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The handpicked lineup of bloggers included women from the Middle East and, in a proud moment, Salima Fareesta from Pakistan.</div>
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<em style="box-sizing: border-box;">Also read: <a href="http://images.dawn.com/news/1175271/a-camera-the-desert-and-beyonces-boots-the-story-of-my-high-end-abu-dhabi-phootshoot" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">A camera, the desert and Beyonce's boots (the story of my high-end Abu Dhabi phootshoot)</a></em></div>
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Further indicative of Swarovski’s growing strength in Pakistan were two Pakistani brands that were handpicked for the project. Khaadi and Maria B. proudly held their own, rubbing shoulders with some very illustrious international counterparts like Jean Paul Gaultier and Aigner. Maria B.’s hot off the PFDC Sunsilk Fashion Week design, in fact, is now featured on the cover of this month’s Swarovski’s magazine, worn by Philippina blogger Mariyah Gaspacho.</div>
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<img alt="Maria B's design in the Neo-Arabia shoot" src="http://i.dawn.com/primary/2016/05/5739550363b8b.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Maria B's design in the Neo-Arabia shoot</div>
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“It’s certainly a high to see my designs on the cover of an international magazine,” says Maria. “The cut-worked pants, jacket and belt were selected by the Swarovski team that was present at PSFW. I didn’t even have to alter it as they told me that most bloggers fit into runway sizes.”</div>
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Did Maria’s inclusion in the shoot have anything to do with her husband Tahir Saeed being Market Manager to Swarovski in Pakistan?</div>
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Apparently not. “They just zoned in on brands that they do business with the most,” explains Maria. “We use Swarovski crystals very frequently in our bridal-wear, luxury-pret, unstitched embroidered line and lawn. We’re even about to use them as embellishment in our upcoming prêt collection. Customers appreciate the high-end quality association and the Swarovski seal that accompanies their purchases. The PSFW collection had similarly been embellished heavily with Swarovski crystals.”</div>
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Similarly, within the magazine, Dubai-based blogger Deema Al-Asadi wore a pink-and-silver Khaadi top intricately crafted with crystals, also from the PSFW runway. “They picked the outfit,” confirms designer Shamoon Sultan, who is now hoping to translate some semblance of the collection to retail racks.</div>
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“What we showed at PSFW was pure couture and would be far too expensive for the high street. We’re going to tone down the designs and make them more cost-effective.”</div>
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With a Pakistani blogger and two Pakistani brands included in the Neo-Arabia shoot, it is clear the Swarovski has faith in its nascent growth in the local market. Having launched merely in 2014, the brand has been making definite inroads, quite visible at local fashion weeks and latching on to the lucrative realms of designer lawn.</div>
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<img alt="The Neo-Arabia shoot in progress" src="http://i.dawn.com/primary/2016/05/57395d155bf89.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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The Neo-Arabia shoot in progress</div>
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Nevertheless, it can’t be said that Swarovski is an absolute sensation yet. We are, after all, quite accustomed to bling, with a genealogy entrenched in the shimmer of gota, dabka and myriad other hand embroideries. Faced with these formidable competitors, Swarovski brings to the fore great quality, years of research and development and a brand name that exudes affluence and a high fashion vibe.</div>
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Will it remain limited to the occasional fashion week, expensive bridal-wear and luxury-pret and eye-catching fashion shoots? Or will Swarovski manage to last the long haul, complementing – if not overtaking – our vast reservoir of indigenous handwork?</div>
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Time will tell; although Neo Arabia with its multi-ethnic bloggers turned models and culturally diverse design shows promise.</div>
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Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-29194551310254857272016-05-20T07:02:00.001-07:002016-05-20T07:02:38.898-07:00Lessons we learned from Pakistani lawn adverts<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK2LkJgwIvyu8RcxZj-jzSzCJCVqkDTJ31t18sXzxovtiNaYIkyC2PVVJW5XY6uDNnY-584Mub8YJ6ZaNqGDMVUyMETPT0j3SA1RlHZw2xKjaPxJ5BiBB6Em22IXL6Xeru_2IXkRKiswg/s1600/573eeafe5c256.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK2LkJgwIvyu8RcxZj-jzSzCJCVqkDTJ31t18sXzxovtiNaYIkyC2PVVJW5XY6uDNnY-584Mub8YJ6ZaNqGDMVUyMETPT0j3SA1RlHZw2xKjaPxJ5BiBB6Em22IXL6Xeru_2IXkRKiswg/s640/573eeafe5c256.jpg" width="640" /></a></div>
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As one of our staffers was driving to work one day she noticed not one, not two, not three, but <em style="box-sizing: border-box;">seven</em> hoardings sporting lawn adverts at a single roundabout, all featuring women in various iterations of the <em style="box-sizing: border-box;">shalwar-kameez-dupatta</em> that comprises our national dress.</div>
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Lawn is everywhere this summer: on our Instagram feeds, in our magazines, in public spaces, on celebrities, in stores, and, most importantly, on our backs.</div>
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But have we ever stopped to question how it's sold to us?</div>
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A quick glance at the lawn catalogues littering our office revealed some fascinating — and hilarious, if you squint — lessons that lawn adverts apparently want to teach us, and why, next summer, we might want to see something different.</div>
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<span style="box-sizing: border-box; font-weight: 700;">1) A Pakistani woman wearing lawn... must not live in Pakistan</span></h2>
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Oh, the irony! This season most lawn campaigns were shot abroad, like Elan, Maria B, Feeha Jamshed and Shehla Chatoor.</div>
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While an average Pakistani woman usually poses for a picture in new spanking-new designer lawn <em style="box-sizing: border-box;">jora</em> in her lawn or on her balcony, our lawn ads paint an extravagant picture of the lawn-wearer, showing models defining the lawn experience in a completely opposite environment.</div>
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Here's your average lawn-wearer at a beach in Bangkok!</div>
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<img alt="Just chillin' on the beach, in Shehla Chatoor lawn" src="http://i.dawn.com/primary/2016/05/573ee24839166.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Just chillin' on the beach, in Shehla Chatoor lawn</div>
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And here she is wearing lawn in Morocco!</div>
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<img alt="Locals really digging her Elan lawn" src="http://i.dawn.com/primary/2016/05/573ee30e69d24.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Locals really digging her Elan lawn</div>
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Dubai is also a great spot for lawn-wearers.</div>
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<img alt="Tra-la-la-ing in Dubai in Feeha Jamshed lawn" src="http://i.dawn.com/primary/2016/05/573ef02dada87.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Tra-la-la-ing in Dubai in Feeha Jamshed lawn</div>
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We get that advertisments are meant to be 'aspirational' and that most people aspire to travel for pleasure... but honestly, we don't usually wear lawn<em style="box-sizing: border-box;">joras</em> outside Pakistan (except to Mimi Aunty's annual Eid dinner in Florida — ugh).</div>
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What do we really want to see? How that lawn <em style="box-sizing: border-box;">jora</em> stands out at an eight-year-old's birthday party in Lahore. Or at that important presentation you're scheduled to give next Monday in Karachi. Or how the <em style="box-sizing: border-box;">dupatta</em> would stand up to whipping wind at Islamabad's Monal restaurant.</div>
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Now THAT would be helpful.</div>
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<span style="box-sizing: border-box; font-weight: 700;">2) A lawn jora is best enjoyed in deep slumber</span></h2>
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We thought this was a trope limited to soap operas on Indian TV. But if people were to take lawn ads seriously, they'd think that women enjoy the sweetest slumber in their best <em style="box-sizing: border-box;">lawn joras</em>, fully made up and hair styled to a tee.</div>
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<img alt="Amo B's sweet repose in Sana Safinaz lawn" src="http://i.dawn.com/primary/2016/05/573ee35fe7261.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Amo B's sweet repose in Sana Safinaz lawn</div>
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Is this a case of lawn marketers pushing the 'ladies of leisure' image too far? We feel it isolates the rest of us, who, you know, don't lounge about and instead work for a living.</div>
<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Elan lawn would go to waste on the steps of these Marrakech ruins" src="http://i.dawn.com/primary/2016/05/573ee3a67f0d4.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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Elan lawn would go to waste on the steps of these Marrakech ruins</div>
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How hard would it be to plan a photo shoot around women pursuing real-life professions or everyday activities, without compromising on the shoot's glamour appeal? That's a challenge we'd like to see a photographer take.</div>
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<span style="box-sizing: border-box; font-weight: 700;">3) Don't get in the driver's seat. That's a big no-no.</span></h2>
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You might ask: are we still talking about transport, or is this a metaphor for life?</div>
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We were confused too. These lawn adverts seem to be saying: it's cool to have somewhere to go, but you should struggle to get there. Better yet, don't ever arrive.</div>
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Women stand around cars, sit on top of cars, manage to miraculously perch one high-heeled foot on their headlights, but getting in to drive one of those vehicles is out of the question. Why though?</div>
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<img alt="Like, the Orient lawn-clad woman could just turn around" src="http://i.dawn.com/primary/2016/05/573ed2ecb7e32.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Like, the Orient lawn-clad woman could just turn around</div>
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Don't even bother with the luggage. Leave it out. Someone else will get that.</div>
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Maybe they can’t see the car, see how confused they look?</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="Seriously, just turn around (also Orient)" src="http://i.dawn.com/primary/2016/05/573ed2efbb05e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Seriously, just turn around (also Orient)</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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This one baffles us the most because the poor helpless lady is using her dupatta to create shade when she can just… sit in the car?</div>
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We're grasping at straws here, ladies. Just. Get. In. The. Car. And drive!</div>
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<span style="box-sizing: border-box; font-weight: 700;">4) Your trusty dupatta must be repurposed as a sail for navigation. Or similar.</span></h2>
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In real life, the <em style="box-sizing: border-box;">dupatta</em> is a highly functional element of your wardrobe. It has multiple uses: at different times it's either a guard against lewd stares, a shield from the sun or an improvised <em style="box-sizing: border-box;">jharan</em> that we clean up spilled <em style="box-sizing: border-box;">chai</em> with (guilty!).</div>
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But lawn ads beg to differ.</div>
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In lawn ads, the <em style="box-sizing: border-box;">dupatta</em> is used in fascinatingly creative ways. All of them rather useless.</div>
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According to this ad, you must use your <em style="box-sizing: border-box;">dupatta</em> as a weathervane. What better use for a three-yard piece of cloth than as an instrument with which to gauge the wind's direction?</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="So, that way is north. Thanks, Maria B!" src="http://i.dawn.com/primary/2016/05/573eaf4bd5fdd.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
So, that way is north. Thanks, Maria B!</div>
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</div>
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Should you get lost at sea, it can be your sail. Amo B demonstrates.</div>
<figure class="media one-whole palm--one-whole " style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px 0px 357.313px; position: relative; text-align: center;">
<img alt="Sana Safinaz sails, anyone?" src="http://i.dawn.com/primary/2016/05/573ee42d0a564.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Sana Safinaz sails, anyone?</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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And since you're already feeling nautical, you may use your <em style="box-sizing: border-box;">dupatta</em> to dress as a sexy pirate (in lawn) too.</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="Fashionable pirate in Maria B" src="http://i.dawn.com/primary/2016/05/573ee9d573b76.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Fashionable pirate in Maria B</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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<em style="box-sizing: border-box;">Dupattas</em> can even be your baby hammock. Insert baby here.</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="Change lawn is good for both mama and baby" src="http://i.dawn.com/primary/2016/05/573dac382c7b0.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Change lawn is good for both mama and baby</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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Once, just one, we'd like to see a lawn ad display our favourite use of the<em style="box-sizing: border-box;">dupatta</em>: as a handy (no pun intended) cover for my steering wheel when it gets roasted by the summer heat.</div>
<h2 style="box-sizing: border-box; color: #272727; font-family: Lato, sans-serif; font-size: 2.14286rem; font-weight: 400; line-height: 1.3; margin: 0px; padding: 0.75em 0px 0.65em; text-rendering: optimizeLegibility;">
<span style="box-sizing: border-box; font-weight: 700;">5) The no.1 accessory for the modern Pakistani woman is an animal — preferably wild, but pets do too.</span></h2>
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Michael Kors says, "I've always thought of accessories as the exclamation point of a woman's outfit." Well, a wild animal is definitely an exclamation point! Oh what’s that? Most of these are domesticated animals? Well we just learnt a lesson.</div>
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We're struggling to figure out what the message is here. Perhaps lawn makes one in tune with nature?</div>
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Maybe your lawn will attract animals (not sure that's a plus)?</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="This Sana Safinaz print is camel-approved" src="http://i.dawn.com/primary/2016/05/573ee563ca0f3.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
This Sana Safinaz print is camel-approved</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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Perhaps lawn magically converts you into a dog person... or a bird person?</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="Orient lawn is pet-friendly" src="http://i.dawn.com/primary/2016/05/573ee563ca4bc.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Orient lawn is pet-friendly</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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How do the animals feel about this, we wonder?</div>
<h2 style="box-sizing: border-box; color: #272727; font-family: Lato, sans-serif; font-size: 2.14286rem; font-weight: 400; line-height: 1.3; margin: 0px; padding: 0.75em 0px 0.65em; text-rendering: optimizeLegibility;">
<span style="box-sizing: border-box; font-weight: 700;">6) A lawn <em style="box-sizing: border-box;">jora</em> is an all-weather garment and must be respected as such.</span></h2>
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Planning a trip to the Artic? No problem, break out that FTA <em style="box-sizing: border-box;">jora</em>!</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="Crimson lawn for the winter..." src="http://i.dawn.com/primary/2016/05/573eaa4a02e3f.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
Crimson lawn for the winter...</div>
</figcaption></figure><div style="box-sizing: border-box; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 1.5; margin-bottom: 1.4em; padding: 0px;">
</div>
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Prepping to chill by a tropical lagoon? Shehla Chatoor has you covered!</div>
<figure class="media one-whole palm--one-whole media--uneven" style="box-sizing: border-box; clear: both; color: #444444; font-family: Lato, sans-serif; font-size: 19px; line-height: 24.4285px; margin: 18px 0px; max-width: 100%; position: relative; width: 635.234px;"><div class="media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; line-height: 0; padding: 0px; position: relative; text-align: center;">
<img alt="and Shehla Chatoor's for the summer!" src="http://i.dawn.com/primary/2016/05/573ea8757e16e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
<figcaption class="media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><div class="media__excerpt" style="box-sizing: border-box; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">
and Shehla Chatoor's for the summer!</div>
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</div>
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Lawn will always be by your side.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-34803556323388519752016-05-08T23:57:00.000-07:002016-05-08T23:57:30.704-07:00Bridal Couture Week Day 2 kicks off with Indian bling<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPQmk38KOvDTks0W354zNDoSm8zUo2LDelIASwPLlNmbQmHtz5_OEoQoJPfx_U17ZbKID2448avuayvX5mtlTI2W5MqveuPaZsPPB8EQ5MUpKXJL1ATbevYzCBohOvopHxCWuieUzgGVU/s1600/572de524ce9a4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPQmk38KOvDTks0W354zNDoSm8zUo2LDelIASwPLlNmbQmHtz5_OEoQoJPfx_U17ZbKID2448avuayvX5mtlTI2W5MqveuPaZsPPB8EQ5MUpKXJL1ATbevYzCBohOvopHxCWuieUzgGVU/s640/572de524ce9a4.jpg" width="640" /></a></div>
<span style="-webkit-text-stroke-width: 0px; color: #444444; display: inline !important; float: none; font-family: Lato, sans-serif; font-size: 19px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: -5.89px; line-height: 24.4285px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"></span><br />
<div class="grid__item seven-eighths palm--one-whole" style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: #444444; display: inline-block; font-family: Lato, sans-serif; font-size: 19px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24.4285px; orphans: auto; padding-left: 0px; text-align: left; text-indent: 0px; text-transform: none; vertical-align: top; white-space: normal; widows: 1; width: 693px; word-spacing: 0px;">
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<strong style="box-sizing: border-box; font-weight: 700;">Day 2 of Bridal Couture Week kicked off with some fashion from across the border!</strong></div>
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The Bibi London segment featured high-end Indian couturiers like Tarun Tahiliani and Neeta Lulla.</div>
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Their showcase was followed by Deepak & Fahad, Ayesha Ibrahim, Uzma Babar and Kuki Concepts .</div>
<div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px; text-indent: 0px;">
Tena Durrani, Fouzia Hammad and Zainab Chottani were to close the show.</div>
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Here are the highlights from the night:</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-0" frameborder="0" height="740" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BFHFaSKkWKg/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe><div class="media__item__overlay" style="background-color: transparent; box-sizing: border-box; height: 518px; left: 31.75px; position: absolute; top: 74px; width: 571.703px; z-index: 9999999;">
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</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
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<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-1" frameborder="0" height="740" id="instagram-embed-1" scrolling="no" src="https://www.instagram.com/p/BFHFrJiEWLk/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe><div class="media__item__overlay" style="background-color: transparent; box-sizing: border-box; height: 518px; left: 31.75px; position: absolute; top: 74px; width: 571.703px; z-index: 9999999;">
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</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
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<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-2" frameborder="0" height="895" id="instagram-embed-2" scrolling="no" src="https://www.instagram.com/p/BFHHtgBEWB9/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe><div class="media__item__overlay" style="background-color: transparent; box-sizing: border-box; height: 626.5px; left: 31.75px; position: absolute; top: 89.5px; width: 571.703px; z-index: 9999999;">
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</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-3" frameborder="0" height="740" id="instagram-embed-3" scrolling="no" src="https://www.instagram.com/p/BFHMOUsEWPp/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-4" frameborder="0" height="740" id="instagram-embed-4" scrolling="no" src="https://www.instagram.com/p/BFHMng_EWAy/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-5" frameborder="0" height="740" id="instagram-embed-5" scrolling="no" src="https://www.instagram.com/p/BFHMXoqkWAC/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-6" frameborder="0" height="740" id="instagram-embed-6" scrolling="no" src="https://www.instagram.com/p/BFHMhtqkWAk/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-7" frameborder="0" height="740" id="instagram-embed-7" scrolling="no" src="https://www.instagram.com/p/BFHOS4bEWGi/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-8" frameborder="0" height="894" id="instagram-embed-8" scrolling="no" src="https://www.instagram.com/p/BFHPGvCkWJA/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-9" frameborder="0" height="757" id="instagram-embed-9" scrolling="no" src="https://www.instagram.com/p/BFHTXZckWGA/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-10" frameborder="0" height="740" id="instagram-embed-10" scrolling="no" src="https://www.instagram.com/p/BFHT1VkkWHX/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-11" frameborder="0" height="740" id="instagram-embed-11" scrolling="no" src="https://www.instagram.com/p/BFHURtHkWIh/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-12" frameborder="0" height="740" id="instagram-embed-12" scrolling="no" src="https://www.instagram.com/p/BFHVcJckWMo/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-13" frameborder="0" height="740" id="instagram-embed-13" scrolling="no" src="https://www.instagram.com/p/BFHVk-DEWM-/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
</div>
<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-14" frameborder="0" height="740" id="instagram-embed-14" scrolling="no" src="https://www.instagram.com/p/BFHYAyfkWD9/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
</figure><div style="box-sizing: border-box; line-height: 1.5; margin: 0px 0px 1.4em; padding: 0px;">
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<figure class="media one-whole palm--one-whole media--uneven media--embed " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: block; margin: 18px 0px; max-width: 100%; position: relative; table-layout: fixed; width: 635.234px;"><div class="media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;">
<iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-15" frameborder="0" height="740" id="instagram-embed-15" scrolling="no" src="https://www.instagram.com/p/BFHYKq6EWEi/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></div>
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Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-45256920383519259232016-05-01T23:20:00.001-07:002016-05-01T23:20:37.797-07:00We tried to find winning red carpet looks at the Hum TV Awards. We failed<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMTFSc3e9R8KPPY2vOTqkJXcQtqAF1081lV4aiTDiQeCnZnKEXvmzNNzw8Mmd-agCjhYhbm8zl9M4hvrdTSBv53m8suLbZZiHlr9S8tqvypMZbXTzzxwka0dL487rqtBKZBy9Xt9aYVes/s1600/571e0827c8874.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMTFSc3e9R8KPPY2vOTqkJXcQtqAF1081lV4aiTDiQeCnZnKEXvmzNNzw8Mmd-agCjhYhbm8zl9M4hvrdTSBv53m8suLbZZiHlr9S8tqvypMZbXTzzxwka0dL487rqtBKZBy9Xt9aYVes/s640/571e0827c8874.jpg" width="640" /></a></div>
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Saturday night saw a bunch of our brightest celebrities strut their stuff down the Hum TV Awards' red carpet.</div>
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This year's awards were held in Karachi, not Dubai, unlike last year's shindig. Still, we were sure this change in venue wouldn't let us down, and we were expecting some fine plumage. It's a soon-to-be-televised awards show, and one of our main reasons for tuning in is that we want to see some razzmatazz and glamour, right?</div>
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We were disappointed. Not <em style="box-sizing: border-box;">all</em> the red carpet looks we saw were terrible, just most of them. Below, we attempt to decode why these looks fell flat, and what these stars could've worn instead.</div>
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<span style="box-sizing: border-box; font-weight: 700;">1) Uzair Jaswal's indecisive feathers</span></h2>
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<img alt="" src="http://i.dawn.com/primary/2016/04/571debf8cb68e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Now, we love experimental looks on men <em style="box-sizing: border-box;">and</em> women. But as the saying goes, 'go big or go home.'</div>
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Though we do offer props to Uzair for trying something outside the birdcage — er, box — if he <em style="box-sizing: border-box;">reaaaally</em> wanted to rock feathered shoulders he should've gone full fabulous and opted for a more exaggerated look. These tiny 'accent' feathers just look... random, and didn't work at all.</div>
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<span style="box-sizing: border-box; font-weight: 700;">2) Humaima Mallick's Alia Bhatt moment</span></h2>
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Note to stars: if a very famous person has worn a certain dress on the cover of <em style="box-sizing: border-box;">Filmfare</em> just a little over a month ago, don't wear the same thing or similar to a red carpet event.</div>
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Besides, we just don't love the dress in real life. It looks fine in a highly stylised fashion shoot, but in person it's too baby-girl, too flouncy, too... much. Yep, this is one case where going big isn't the best idea. We can't understand why Humaima, lovely as she is, didn't opt for another, more flattering Elan look. Something sleeker would've worked wonders on her. Oh, and no choker. And no updo.</div>
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<span style="box-sizing: border-box; font-weight: 700;">3) Sarwat Gilani's tea cosy cape-let</span></h2>
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Let this be your guide: stay away from anything that could reasonably be described as a cape-let, pant-let, short-let... you get the idea. These mini-me items are <em style="box-sizing: border-box;">extremely</em> hard to pull off. Especially when they look like the cape-let Sarwat Gilani is wearing here, decorated as it is with the kind of sad, wilted ribbon roses that wouldn't look out of place in a third-grader's art project.</div>
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We were sad to be this elegant stunner dragged down by a not-so-wow outfit. Sigh.</div>
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<span style="box-sizing: border-box; font-weight: 700;">4) Reema's forced cold shoulder</span></h2>
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Hmmmm where to start? First, let's all agree that 'cold shoulder' tops are slightly teeny bopper. Even then, a case could be made for the peek-a-boo style <em style="box-sizing: border-box;">if</em> it conforms to certain rules: it shouldn't look forced, it should be unfussy, it should work within the context of your look. Unfortunately the 'cold shoulder' let Reema down.</div>
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This gold gown's 'cold shoulders' are so forced it's painful to view. Combined with the gown's many swoops and flounces there's just too much going on. Also, Reema's managed to break yet another simple yet vital rule: a floor-length gown is meant to skim the floor, not your ankles. Stars be warned: when a gown is too short for you, opt for flats. Easy fix.</div>
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<span style="box-sizing: border-box; font-weight: 700;">5) Gohar Rasheed's magic carpet moment</span></h2>
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<img alt="" src="http://i.dawn.com/primary/2016/04/571e0427109f7.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></div>
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Oh Gohar. We love you for trying something new, but we don't love the outfit. At all.</div>
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On their own, the pants could've worked. By that we mean if they were paired with a simple top/kurta (untucked). But the way this look is worn, its just too costume-y for a red carpet appearance.</div>
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<span style="box-sizing: border-box; font-weight: 700;">6) Urwa Hocane's corny cornrows</span></h2>
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Urwa Hocane's cute outfit was let down majorly by her unfortunate hair styling. Someone needs to tell her stylist that cornrows are dated and just a little bit <a href="http://www.theguardian.com/fashion/shortcuts/2015/jul/13/kylie-jenner-cornrows-racial-politics-hair" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">inappropriate</a>.</div>
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What Urwa could have used is a super-sleek ponytail, so the attention remained on her unconventional outfit choice. This instead was high school hair that makes her look like she's a gutsy girl at the prom.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Special mention: Nomi Ansari's double-breasted decorations and Ali Xeeshan's eye patch.</span></h2>
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To Nomi we'd say: chose one or the other, the medals or the pocket square. Rocking accessories on both sides of your sherwani is just not good. To Ali Xeeshan: statement sunnies would've worked better than an eye-patch. And if you were suffering from conjunctivitis, well, then you're forgiven.</div>
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However, like we said, the fashion at the Hum Awards wasn't all bad.</div>
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<img alt="" src="http://i.dawn.com/primary/2016/04/571e06f2cd2c9.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></div>
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While Syra Shehroz played it safe, she did look well turned out in Shehla Chatoor. Rubya Chaudhry's Adnan Pardesy sari gown also worked, and we rather liked Nausheen Shah's sequinned slit skirt.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-21010097900978187662016-04-24T22:26:00.003-07:002016-04-24T22:26:51.796-07:00Here's what we loved (or didn't) at Daraz Fashion Week<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaf3zKmhoLg9h5ZexYfqDe_z7paqDB-MkJqtsZmvghNGhK4pQkwFsQWPTm5KNoHE-ivDqTvXVeR-SG7x9Kz0NiBc8kCGsDf7RhMaNGnd-cJlScO1k1yYit4yNzHcOM88frunQrLSSE06g/s1600/5718a5cd820e4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaf3zKmhoLg9h5ZexYfqDe_z7paqDB-MkJqtsZmvghNGhK4pQkwFsQWPTm5KNoHE-ivDqTvXVeR-SG7x9Kz0NiBc8kCGsDf7RhMaNGnd-cJlScO1k1yYit4yNzHcOM88frunQrLSSE06g/s640/5718a5cd820e4.jpg" width="640" /></a></div>
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‘See now, buy now’ is fashion’s most popular catchphrase at the moment and Daraz Fashion Week (DFW) has just harnessed it and brought it to Pakistan’s nascent design scenario.</div>
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Daraz’s <a href="https://www.daraz.pk/fashion-week/?source=mfashionlpt1W13" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">shoppable fashion event</a> last night addressed these changing dynamics ingeniously. What you saw on the catwalk was what you could buy off Daraz’s cyber high-street, all under a Rs15,000 umbrella.</div>
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<a href="http://images.dawn.com/news/1175180/revealed-these-designers-spill-on-the-looks-theyve-created-for-daraz-fashion-week" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Also read: Revealed! These designers spill on the looks they've created for Daraz Fashion Week</span></a></div>
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To propel interest and sales, seven of the country’s most coveted design houses were enlisted to be part of Daraz’s show: Feeha Jamshed, Tena Durrani, Amir Adnan, Generation, Zara Shahjahan, Deepak Perwani and last year’s Bank Alfalah Rising Talent winner Hamza Bokhari.</div>
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Each designer especially created ten looks and the fashion show was uploaded onto Daraz’s page. Online visitors could make purchases right there and then or over the next four days following the event (hence the usage of the word ‘week’ for the one-day show), or as long as stocks lasted. It was a tricky line to walk; somewhere between pedestrian high-street apparel and catwalk statement-wear, clothes that would make sense to the average shopper while also reflecting designer aesthetics.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Last night's show was more like a walk down a glossy mall rather than a glamorous red carpet tryst. High fashion generally slunk in the background although particular trends (the tulip shalwar, cinched waists) were emphasized.</span></div>
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What resulted was a show that was more like a walk down a glossy mall rather than a glamorous red carpet tryst.</div>
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High fashion generally slunk in the background although particular trends were emphasized. For instance, the draped tulip shalwar, part of several showcases, is a summer must-have.</div>
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Also in vogue are slouchy, baggy tunics, cinched ever so slightly at the waist with a belt. What dominated at DFW, though, was retail-friendly design: pretty, comfortable and ideal for the man or woman on the go. “We want to make fashion available to the masses,” announced Daraz’s Co-CEO Bjarke Mikkelsen before the show.</div>
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Overt catwalk statements wouldn’t have made sense on such a platform.</div>
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<span style="box-sizing: border-box; font-weight: 700;">The next few days will reflect the success of DFW. For instance, how will online shopping splurges fare given that the stock created by some of the designers is very limited?</span></div>
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The next few days will reflect the success of DFW. For instance, how will online shopping splurges fare given that the stock created by some of the designers is very limited? And while prices are, as promised, under Rs 15000, will the pricier designs – for instance, some of the collection by Tena Durrani – fail to haul in sales while other more economical options, like Generation, fly off the cyber-shelf?</div>
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Aside from bringing in possible profits, high fashion’s virtual wheels have managed to bolster Daraz’s image. The first DFW, last year, faltered with its generic high-street and lawn associations. Now, though, it’s transcended to a retail avenue for bona fide, hot-off-the-catwalk designer-wear. It’s an ingenious move and a step up in e-commerce that the Pakistani market is certainly ready for.</div>
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Here’s what went down at Daraz Fashion Week. Don’t expect to be bowled over by the high-fashion – there wasn’t too much of it – but the wearability of some of these designs may just have you reaching for your cyber-wallet!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Zara Shahjahan</span></h3>
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This was chic day-wear in a summer palette of blue, green and white, playing with variations of the shalwar kameez.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="This collection was very retail friendly" src="http://i.dawn.com/primary/2016/04/5718a40f29352.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">This collection was very retail friendly</span></span></span></span></div>
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The ‘it’ tulip shalwar made an appearance; so did capris, cigarette pants, light summer wraps and flirty hemlines. Zara’s DFW line was a diversion from the quirky ethos of her high-street label Coco, placing greater focus on cool floral patterns.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Feeha Jamshed</span></h3>
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‘Feejay’, following in the footsteps of her father ‘Teejay’, has always had a penchant for affordable mass-friendly fashion. This consideration has dominated her fashion week collections thus far and, to some extent, prevails at her flagship store in Karachi. For DFW, Feeha had to merely dive into her archives and tweak some of the designs to make them more economical.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="Feeha was fashion-forward" src="http://i.dawn.com/primary/2016/04/5718a3947b229.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Feeha was fashion-forward</span></span></span></span></div>
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Not that we mind. For here were the frivolous multi-colored giraffes that we had earlier seen on a high-end Feeha Jamshed sari worn by actress Mahira Khan. There were tie-n-dyes, a neon green cotton shirt cinched at the waist with a brilliant printed neckline, and jumpsuits galore, including one with a fun cassette print. By pushing the envelope ever so slightly, Feeha’s collection was the most fashion forward at DFW.</div>
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Will that, however, please the generally demure retail requirements that dominate the local scenario? We’re not sure – and we don’t care! This is what designer-wear in the high-street should be like, rather than perpetually be stuck in an embroidery and digital print rut.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Amir Adnan</span></h3>
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The traditional kurta is Amir Adnan’s forte and he played it up very well with impeccable finishing and minor detailings like embroidery, patch-work and pleats. Also on the catwalk were light cotton shirts and rolled up chinos – very summery.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="The scarf was unnecessary" src="http://i.dawn.com/primary/2016/04/5718a3b53aa28.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The scarf was unnecessary</span></span></span></span></div>
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What didn’t make sense was some of the styling, with models wearing scarves that reminded one of winter. With temperatures soaring high, it’s no wonder that just the apparel is up for retail on the Daraz website. The scarves were apparently just confused attempts at accessorizing.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Jeem by Hamza Bokhari</span></h3>
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Hamza Bokhari’s line-up of evening-wear for DFW starts at prices of Rs 4500. This factor will probably draw in online sales. Over-designing, though, was the collection’s downfall.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="Jeem aimed for drapey luxe." src="http://i.dawn.com/primary/2016/04/5718a3fa0de8a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Jeem aimed for drapey luxe.</span></span></span></span></div>
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Organza, net and the much-hackneyed pearl-on-pastels look was worked out on flowing ‘goddess’ dresses, capes and tunics. Hamza understands garment structure quite well. Had he toned down the embellishments, the collection could have been deemed fashion-forward rather than a faux pas.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Generation</span></h3>
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Generation’s ethnic paisleys and florals were lovely and so were the short shirts, angarkhas and shalwars. Was it something we hadn’t seen before? Not at all. But it was very Generation, extremely similar to the design’s that fly off the label’s high-street stores.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="Generation stayed true to its ethos" src="http://i.dawn.com/primary/2016/04/5718a3f5ac0ac.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Generation stayed true to its ethos</span></span></span></span></div>
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This may not strike aficionados in major cities as particularly important but it works very well for women living in Pakistan’s smaller cities or abroad. With no Generation store in their city, the casual modern look is now available to them online.</div>
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What has our vote: the short angarkha, the printed gharara pants and prices that mostly flitted below Rs 5000.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Deepak Perwani</span></h3>
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Deepak Perwani brought out his line of cotton kurtas for men and the bejeweled digital prints and embroideries for women that are regulars at his store during the summer. Very retail-specific, it was right up Daraz’s alley.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="These tulip shalwars should fly off the, um, website" src="http://i.dawn.com/primary/2016/04/5718a538e7ce2.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">These tulip shalwars should fly off the, um, website</span></span></span></span></div>
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What we really loved, though, was the designer’s innovation with white cotton lowers. The tulip shalwars, cigarette pants, culottes and palazzos are all up on the Daraz website, priced at an affordable Rs 1800. Absolute summer staples, we’re definitely buying!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Tena Durrani</span></h3>
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Tena Durrani’s finale was spot-on, happily waltzing the balancing act between wearable day-wear and evening glam. On a bright, young palette, the designer paired short silk shirts with harem pants, fashioned shrugs and capes with breezy crepes and brought out some very vivacious palazzos.</div>
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Easy to wear and easy on the eyes, this collection may just strike customers as not too easy on the pocket, especially in comparison to the other contenders’ margins at DFW. Tena’s prices mostly teetered above and about Rs 8000.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-60853781957133690542016-04-19T22:17:00.001-07:002016-04-19T22:17:16.906-07:00PSFW Day1: Sportswear reigns supreme, Feeha Jamshed brings back the bob<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Jn5fFDZP9yPGJLmSg5A5_0HGbiuhjNiySW8ddzA4jqAHEdvn_3LDToS5iSYelsGyDUJB_8f7ynCUopus_jqZ9MF9Gey6fKxfr0VjmC0P7dNcNww3NUIqxNCsC8IO2Kf7JfaSIZ59pY0/s1600/56e2ae5ba72b4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Jn5fFDZP9yPGJLmSg5A5_0HGbiuhjNiySW8ddzA4jqAHEdvn_3LDToS5iSYelsGyDUJB_8f7ynCUopus_jqZ9MF9Gey6fKxfr0VjmC0P7dNcNww3NUIqxNCsC8IO2Kf7JfaSIZ59pY0/s640/56e2ae5ba72b4.jpg" width="640" /></a></div>
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Luxury pret is really what PFDC Sunsilk Fashion Week is all about – thoughtful, creative statements that are fashion-forward and feel indulgent yet can still be plucked off the rack to be worn with minimal adjustments.</div>
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As we inch towards a better understanding of what luxury pret is and should be it’s clear that some brands grasp the concept more fully than others. Day 1 at PFDC Sunsilk Fashion Week (PSFW) reflected this: what didn’t work appeared to falter because of muddled notions of what constitutes covetable ready-to-wear rather than a lack of experience.</div>
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Still, there was plenty to applaud on day 1. Feeha Jamshed returned to the ramp after a three-year hiatus and didn’t let us down, MUSE made clear that a brand can evolve without abandoning its ethos. PSFW’s red carpet was buzzing even without heavy celebrity presence and the show started somewhat on schedule.</div>
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The only hitch in this was PSFW’s newly imagined ramp, which resembled a pristine white football field rather than an avenue for fashion presentations. It was vast. So vast that when models strode down the center of it, much of an outfit’s painstakingly crafted detail was lost. Usually a distance of only two or three feet separates a model from the front row; this time editors, sponsors and guests squinted across an expanse of 15-20 feet or more. Unsurprisingly, cries of ‘<em style="box-sizing: border-box;">I can’t insta this!</em>’ sounded up and down the frow.</div>
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But on to the (barely visible) collections.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Sana Safinaz</span></h2>
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Sana Safinaz last showed at Fashion Pakistan Week in November, where the emphasis lay on deep, autumnal colours in velvet and a fair amount of quilting and applique.</div>
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In contrast this season's offering was definitively 'spring': floral prints and embroidery in pink and green over a white background dominated the collection, as did lace. Some silhouettes carried over from previous seasons, like midi skirts, cropped pants and belted tops. Fresh looks included oversized embellished sweatshirts, letterman-style jackets and tracksuit-style bottoms, ensuring that the collection's overall feel was very closet-tomboy meets fairy princess.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="The collection boasted floral prints and indulgent sporty wear" src="http://i.dawn.com/primary/2016/03/56e2a465605e4.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The collection boasted floral prints and indulgent sporty wear</span></span></span></div>
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In fact, individual outfits worked best when they retained their sporty roots. Stand-out looks included a sweatshirt-cropped pant combo worn by Sunita Marshall and a fully sequined yellow tracksuit - very <em style="box-sizing: border-box;">Kill Bill</em> without the blood. One can imagine these items flying off the shelves to be worn together or styled as separates.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="While the leisurewear worked, the sheer gharara didn't really hit the right notes." src="http://i.dawn.com/primary/2016/03/56e2a3078e50b.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">While the leisurewear worked, the sheer gharara didn't really hit the right notes.</span></span></span></div>
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Less successful were traditionally pretty-pretty looks we've seen before, like a sheer gharara on Amna Baber and an off-shoulder kaftan.</div>
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Sana Safinaz used uniform accessories to great effect. White sneakers grounded sportier looks while plush pink platforms lent more feminine outfits some oomph. While the collection could've done with less lace it scored points for exploiting and adding a feminine touch to the current trend for sportswear.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Feeha Jamshed</span></h2>
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Dressing starlets and venturing into retail has kept Feeha Jamshed plenty busy -- she hasn't shown a collection on the ramp in years. It was worth the wait, though, as she came back strong with 'Bob Squad' -- a whimsical take on icons and, I think, celebrity culture.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Jamshed proves good things come to those who wait" src="http://i.dawn.com/primary/2016/03/56e2a463ec9a2.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Jamshed proves good things come to those who wait</span></span></span></div>
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Models strode down the runway in 1960's-style black bobs held back by wide headbands, sunglasses perched on their noses. The styling mirrored the collection's stand-out print, a repeating image of a woman with a short black bob. Everything sporting this print was a win, from a long dress to an excellent cropped jacket that's definitely going to 'go viral,' which, in fashion speak, means it'll be coveted by everyone.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Everyone had their eye on this quirky jacket (middle)" src="http://i.dawn.com/primary/2016/03/56e2a3f4bb624.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Everyone had their eye on this quirky jacket (middle)</span></span></span></div>
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The retro vibe continued to echo in a bright pink and green flowered pantsuit. Jumpsuits in muted tones peppered the collection, making sure it didn't get too overpowering. A couple of looks didn't work, like a loose crop top with a two-tone skirt, but that's a relatively small editing oversight in a show that was mostly stellar.</div>
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<span style="box-sizing: border-box; font-weight: 700;">MUSE</span></h2>
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MUSE is dipping its toes into menswear and the duo behind the brand, Faryal Gohar and Moeed Yousaf, made sure to drive this point home by reserving the collection's 'first look' for Hasnain Lehri.</div>
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Lehri strode down the runway in a heavily embellished jacket and tunic, proving that sequins aren't a woman's exclusive domain. He was joined by Cybil in similarly worked coordinated separates -- again, sportswear-inspired looks dominated the collection, which was titled 'Last Night.'</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="The boys pulled off sequins like nobody's business" src="http://i.dawn.com/primary/2016/03/56e2a507b6a60.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The boys pulled off sequins like nobody's business</span></span></span></div>
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What followed were variations of glitz-laden loose tunics and cropped pants, pantsuits cinched at the waist, demure peplum jackets, embellished sweatshirts.</div>
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The overall aesthetic was very MUSE, which is now synonymous with modern opulence. Characterised by sumptuous fabrics, quality craftsmanship and uniform, vaguely geometric embellishment rather than traditional motifs, the collection will strike a chord with those who eschew lawn and its trappings in favour of solid colours and tailored separates.</div>
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Some may look at what MUSE showed last night and say it isn't anything new, but that's not true or even to the point. A brand needn't reinvent itself every season to remain relevant -- often subtle innovation in terms of workmanship or colour play are more effective than dismantling and then rebuilding an aesthetic from the ground up.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="MUSE made clear that a brand can evolve without abandoning its ethos" src="http://i.dawn.com/primary/2016/03/56e2a56e7d8bd.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">MUSE made clear that a brand can evolve without abandoning its ethos</span></span></span></div>
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This was a strong collection by MUSE, and shows that the brand has a clear and unshakable sense of where it's headed.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Sublime by Sara</span></h2>
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Sara Shahid always looks chic in classic silhouettes and solid colours, and she applies the same principles to her runway shows. The collection she showed last night featured drapey, elongated looks in shades of blush pink, pale green and light blue. It was very summertime and very Sara.</div>
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However, apart from a few looks -- one on Cybil, who wore a crushed skirt and delicately worked crop top, and one of Fouzia Aman, who wore a flowing pink gown -- the collection as a whole appeared uninspired.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Sadly, we spotted more misses than hits" src="http://i.dawn.com/primary/2016/03/56e2a64c94887.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Sadly, we spotted more misses than hits</span></span></span></div>
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Truth is, maxi dresses as a springtime staple feel like old news now, as do pajama pants in standby fabrics like jersey.</div>
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One of the better looks by Sara was a cropped jacket worn with a high-low tutu -- but even here it was the shock factor that made the look work; it wasn't representative of the collection in its entirety.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Maria B</span></h2>
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The best thing about Maria B's collection was that she featured Maya Ali as a showstopper. Maya, who only seems to bloom and blossom further with every passing moment, presented herself with grace in a black embellished top and black-gold skirt.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="We're really feeling the budding partnership these two have going on" src="http://i.dawn.com/primary/2016/03/56e2a771cfd80.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">We're really feeling the budding partnership these two have going on</span></span></span></div>
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The rest of Maria B's collection was a wash. Shades of beige and gold dominated, offset by black, but that wasn't the problem. The problem was that the collection was poorly imagined pret. If picked apart, the elements that made up a single look could hardly be worn as separates. In one outfit, ruffles erupted awkwardly where a smooth shoulder would've worked better and pants were slashed at an unflattering length.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="There was nothing ready to wear about this one" src="http://i.dawn.com/primary/2016/03/56e2a75202ca9.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">There was nothing ready to wear about this one</span></span></span></div>
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Luxury pret, unlike shows that highlight pure couture, are about wearability and versatility. This collection needed more work in both areas before it hit the ramp.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Emerging talent</span></h2>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="One thing's for sure: white sneakers aren't going anywhere!" src="http://i.dawn.com/primary/2016/03/56e2ae1ac4537.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">One thing's for sure: white sneakers aren't going anywhere!</span></span></span></div>
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The small smattering of fresh talent was a welcome addition to the lineup. Four budding designers showed their capsule collections: Hira Ali (above), in particular, stood out with her almost exclusively white line.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-23951410046070821362016-04-14T00:46:00.001-07:002016-04-14T00:46:01.214-07:005 out of the box style statements from FPW you should try IMAGES STAFF DESK REPORT Do you have what it takes to take the plunge?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV93QWfiYGq5mWFkZpJHNlfYECQkCrhp5M90VF23VkXWPb5hhgHO-ecVtHTwhDtqtQdD6K7jY1DP8d3ckGaRp_x5ylNtrDQqhyphenhyphenp5rTiZiSc3Q8P8jzjrayngJCWwPJdE6Un8Yu-SF7QRI/s1600/570cd7ce3f9f6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV93QWfiYGq5mWFkZpJHNlfYECQkCrhp5M90VF23VkXWPb5hhgHO-ecVtHTwhDtqtQdD6K7jY1DP8d3ckGaRp_x5ylNtrDQqhyphenhyphenp5rTiZiSc3Q8P8jzjrayngJCWwPJdE6Un8Yu-SF7QRI/s640/570cd7ce3f9f6.jpg" width="640" /></a></div>
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At the cusp of every spring season, we know fashion is going to get bold. But the idea of translating runway looks to real life has always proved to be a challenge.</div>
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Often, in the quest of being different, designers push the envelope too far and while appeasing to the eye, their collections often just aren't practical.</div>
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Or are they?</div>
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Maybe they're not as bizarre and wacky as we think and we're just not taking enough risks, as consumers.</div>
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If you're feeling daring, here's 5 trends to try that we spotted at FPW this year:</div>
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<span style="box-sizing: border-box; font-weight: 700;">1) Denim on denim on denim</span></h3>
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What once was a sartorial faux pas became one of the hottest trends of last year -- and Zainab Chottani's taking the double denim trend up a notch with triple denim accents in her collection. Denim devotees, you think you have what it takes?</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Pro-tip: Maybe skip the bandana in real life" src="http://i.dawn.com/primary/2016/04/570ca73e438b8.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Pro-tip: Maybe skip the bandana in real life</span></span></span></div>
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And if at any point you start feeling like you've gone too far, just remember that it's next to impossible for you to ever go <em style="box-sizing: border-box;">this</em> wrong.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="No, JT, you're NOT bringing sexy back dressed like a fashionably challenged cowboy" src="http://i.dawn.com/primary/2016/04/570ca7c38ccfb.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">No, JT, you're NOT bringing sexy back dressed like a fashionably challenged cowboy</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;">2) The fanny pack is back</span></h3>
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They're not just for dads anymore.</div>
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Basically anything you loved back in the day and then hated is likely to be trendy again. So we thought, why not give our good, old belt bag a chance? It's like a Bluetooth headset but for your bag: hands free!</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="If it's good enough to be part of Gulabo's show, it's good enough for us." src="http://i.dawn.com/primary/2016/04/570cac5075666.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">If it's good enough to be part of Gulabo's show, it's good enough for us.</span></span></span></div>
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We think it'd look even better if it was in leather or suede.</div>
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<span style="box-sizing: border-box; font-weight: 700;">3) Full on granny hair</span></h3>
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Our greydar is buzzing.</div>
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Thought going grey was a nightmare? Think again. Silver hair is white hot again; even white isn't off limits anymore!</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="If you aren't ready to quite commit to this one, you could always try just a hint of spray-on colour on the roots." src="http://i.dawn.com/primary/2016/04/570cb5adf211a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 53px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">If you aren't ready to quite commit to this one, you could always try just a hint of spray-on colour on the roots.</span></span></span></div>
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Girls of all ages are rocking this trend; There's just something about the look that oozes sophistication and wisdom.</div>
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<span style="box-sizing: border-box; font-weight: 700;">4) Larger than life details</span></h3>
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Not for the fainthearted: If you want to make a loud and proud statement, this one's for you. Zainab Salman's collection featured some interesting in your face detailing that caught our eye. It's sure to make you pop and nobody will ever call you basic after you wear something like this.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Go big or go home, right?" src="http://i.dawn.com/primary/2016/04/570cd5f237613.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Go big or go home, right?</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;">5) Lad in red</span></h3>
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This one's for the boys. We all know that a lady in red is a sight for sore eyes but can the men pull off matching crimson separates? It warrants a shot.</div>
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While a surplus of neck candy worked for the ramp, we suggest you keep your look simple and your accessories to minimum so that the bold hue is the focus of your look.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Shahzad Noor effortlessly works his magic on the runway in this risque Obaid Shaikh ensemble" src="http://i.dawn.com/primary/2016/04/570cd9dfc9fbf.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">Shahzad Noor effortlessly works his magic on the runway in this risque Obaid Shaikh ensemble</span></span></span></div>
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Remember, rules are meant to be broken every once in a while, even when it comes to fashion.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-27383571309370421212016-04-10T23:33:00.001-07:002016-04-10T23:33:20.038-07:00FPW Day2: Live animals and kids on the catwalk almost steal the show<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukJo86pW46LwAS35edeeVRG2_bzt66L4tr6bM4e9amXp4PUmr_wyjr2-GlxjKGHsH72v7M1Ac4Y0QmprroAUgStAXNeV7LQLoWVNShWEJJrD7GUHx_5x-gIS8BIvip2hKnLiLr_6WPx0/s1600/5708c81c3177a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukJo86pW46LwAS35edeeVRG2_bzt66L4tr6bM4e9amXp4PUmr_wyjr2-GlxjKGHsH72v7M1Ac4Y0QmprroAUgStAXNeV7LQLoWVNShWEJJrD7GUHx_5x-gIS8BIvip2hKnLiLr_6WPx0/s640/5708c81c3177a.jpg" width="640" /></a></div>
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There was some stellar fashion, celebrities on the catwalk, spurts of drama and a very enthusiastic audience. The second day of Fashion Pakistan Week brought it all together and rolled with it. It did meet some inevitable speedbumps along its way but overall, it was a day that gathered pace as it progressed and even nudged the fashion envelope quite a bit.</div>
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On the downside, most collections had hit and miss moments and there were very few line-ups that were all-out winners. It’s strange how sometimes established designers begin yo-yoing between absolute must-haves and strange blunders all in the same collection.</div>
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At the risk of repeating ourselves, we would have certainly liked the fashion better had the show started and ended on time. Council members were heard mumbling that attendees aren’t punctual which leads to delays. Perhaps they should just set a precedent by starting without waiting for the starlets that can’t seem to leave the red carpet.</div>
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There’s more on that later. Here’s what we thought:</div>
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<span style="box-sizing: border-box; font-weight: 700;">Zaheer Abbas</span></h2>
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Zaheer Abbas’ all-white cottons were refreshingly minimalistic. Pleated, collared and cinched with belts, the tunics were mostly baggy with flirty hems and quite a bit of draping.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Zaheer Abbas' collection was a white-out" src="http://i.dawn.com/primary/2016/04/5708c81c3177a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Zaheer Abbas' collection was a white-out</span></span></span></div>
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It was very boho-chic, very well-structured, absolutely easy breezy but somewhere along the way, the line-up did get a tad monotonous. A live cock, clutched bravely by Rubya Chaudhry, provided the only spurt of color and lead to quite a few innuendo-laden quips on social media, if you know what we mean. Showstopper Humaima Malick was at her coquettish, overdramatic best. Flipping her hair, sashaying a bit and striking multiple poses, her theatrics are probably going to look great when FPW gets aired on TV.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Theatrics during the Zaheer Abbas show livened it up a bit" src="http://i.dawn.com/primary/2016/04/5708c73399b69.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Theatrics during the Zaheer Abbas show livened it up a bit</span></span></span></div>
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As we step into a long hot summer, this collection could really sell well – should Zaheer choose to walk the retail path. That’s something that he doesn’t always do.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Jafferjees</span></h2>
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Possibly the most cohesive collection of the day, Jafferjees placed the spotlight on their all-time favorites this time around.</div>
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Out rolled a diverse array of timeless ‘it’ bags to a trippy, classic soundtrack: trunks, bead bags, satchels, bucket bags and gorgeous little clutches, among others. What’s great is that most of these bags are consistently available at Jafferjees stores. It was also wise of the brand to stick to its traditional ethos rather than dabble with modern, over-the-top lines just in order to create catwalk magic. Their palette may have been austere but it was their quintessential varnished leather and fine craftsmanship that stood out.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Jafferjees paired their traditional ethos with the vintage charm of Wardha Saleem's prints" src="http://i.dawn.com/primary/2016/04/5708c8b63da3c.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Jafferjees paired their traditional ethos with the vintage charm of Wardha Saleem's prints</span></span></span></div>
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As always, the brand collaborated with designer Wardha Saleem and brought on a bit of vintage drama. The male models wore suits or shirts printed with shoes, hats and pipes and one even wore a top hat and carried an umbrella. The women traipsed out in classy halter saris, shirts with pearly collars, organza capes and wraps and dresses, tunics and pants fashioned from old-school prints.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Despite the restricted palette, Jafferjees' collection never got boring" src="http://i.dawn.com/primary/2016/04/5708c96005dd4.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Despite the restricted palette, Jafferjees' collection never got boring</span></span></span></div>
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The bags sell well, as it is – but Wardha also needs to bring some of these prints to her store, soon. As fashion week collaborations go, the Wardha Saleem-Jafferjees equation, has become something of an all-time hit. They didn’t disappoint this time either.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Gul Ahmed</span></h2>
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Just when you think Gul Ahmed is just going to present yet another voile show with implausible design, the textile house suddenly gives you a pleasant surprise!</div>
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The clothes were fun, instantly eye-catching and had one wishing that some of them would filter down to the brand’s stores.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Gul Ahmed finally managed to produce a fashion-forward yet retail-friendly collection" src="http://i.dawn.com/primary/2016/04/5708ca56f2dd7.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Gul Ahmed finally managed to produce a fashion-forward yet retail-friendly collection</span></span></span></div>
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Mirror-work and chunri dominated a collection of lighthearted on-trend silhouettes. There were single-sleeved asymmetric kaftans, slouchy shirts with a tie-n-dye effect and waistcoats, boleros and long jackets embellished with technicolor borders of mirrors and embroideries. An all-white ensemble worn by Noor Bhatti had a voluminous trailing back with elaborate thread embroideries worked out on the sleeves and neck.</div>
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<span class="table media four-fifths palm--one-whole media--center media--uneven" style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="This one was a winner" src="http://i.dawn.com/primary/2016/04/5708caa734b69.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">This one was a winner</span></span></span></span></div>
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It seems that, after multiple fashion week disasters, Gul Ahmed has finally gotten the plot right. Let’s hope it doesn’t lose it again!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Amir Adnan</span></h2>
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Amir Adnan should show at fashion weeks more often. He continues to be one of the few astute menswear designers in the country and should he wish it, he has the design acumen and business foresight to shake male apparel out of its kurta-clad ennui.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Amir Adnan proved once again that his strength lies in reinventing traditional silhouettes" src="http://i.dawn.com/primary/2016/04/5708cbfa29428.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Amir Adnan proved once again that his strength lies in reinventing traditional silhouettes</span></span></span></div>
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His city-life inspired collection had some strong elements: waistcoats, printed cotton sherwanis and layered kurtas where plain whites and prints were merged with denims. The few Western outfits were less impressive. Adnan’s forte continues to lie with reinventing traditional silhouettes. This collection was certainly a break from norms although the rolled up pants, bandannas and long hair worn by many of the models were confusing: were these men supposed to be out at sea?</div>
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A smiling Azfar Rehman played showstopper - quite as showstopping was Amir Adnan himself, who one rarely sees out in the limelight.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Huma Adnan</span></h2>
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There was so much in Huma Adnan’s line-up that was immediately wearable. Silk and block-print on shalwars and culottes, three-dimensional embroideries, coins stitched on to shirts and woven into statement thread jewelry and her staple line of waistcoats. One also knows that the designer will quickly bring the line-up to her stores. From ramp to retail, more designers need to understand that simple business rule.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Huma's was one collection that was ready for retail" src="http://i.dawn.com/primary/2016/04/5708d0bd90b6c.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Huma's was one collection that was ready for retail</span></span></span></div>
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Then again, there were times that Huma meandered off the fashion high road. The shirts masquerading as dresses would have looked so much better had they been paired with lowers, some of the organza designs weren’t particularly innovative and a model wearing a studded cap stood out like a sore thumb in a predominantly pretty collection.</div>
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Sonya Hussain played the somewhat baffling celebrity showstopper. Looking far more glamorous from her usual TV avatars, there was a general confusion regarding her identity before it was confirmed!</div>
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<span style="box-sizing: border-box; font-weight: 700;">Nauman Arfeen</span></h2>
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Full marks to Nauman Arfeen for doling out great entertainment.</div>
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Four adorable little boys started off his show, prancing to a euphoric ‘Dhoom macha le dhoom’ and they were followed up by Amin Gulgee, giving the cameras a field day with his theatrics, snarling and striking macho poses.</div>
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And then, amidst the usual milieu of male models came a doctor, a horticulturalist, a retired brigadier and ad-maker Shahzad Nawaz who made the catwalk sizzle better than most of the models.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px 0px 809.391px; position: relative; text-align: center;"><img alt="Nauman's celebrity showstoppers were a hit" src="http://i.dawn.com/primary/2016/04/5708cd79d48df.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Nauman's celebrity showstoppers were a hit</span></span></span></div>
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Fast-paced and energetic, it was Nauman’s diversion from his usual bridal territory towards summer day and evening-wear.</div>
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<span class="table media four-fifths palm--one-whole media--center " style="border-collapse: collapse; border-spacing: 0px; box-sizing: border-box; clear: both; display: table; margin: 18px auto; max-width: 100%; position: relative; table-layout: fixed; width: 642px;"><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 385.188px; position: relative; text-align: center;"><img alt="The collection marked Nauman Arfeen's breakaway from grooms wear" src="http://i.dawn.com/primary/2016/04/5708cdeb65d8e.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The collection marked Nauman Arfeen's breakaway from grooms wear</span></span></span></span></div>
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There was color, eagle-inspired prints and some interesting kurtas, teemed with a waistcoat or a dhoti shalwar. Nauman does need to work on his fit, though – an all-important aspect to menswear, both Western and Eastern.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Zainab Salman</span></h2>
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Bows, ruffles and pearly smatterings of sequins were the downfall of Lahore-based Zainab Salman’s fashion week debut. One could see how certain nuances to her design might appeal to her clientele – pastels with embroidery is a ruling-but-hackneyed retail trend – but she needs to refrain from over-large bows. And when she chooses to line a flared pant, it needs to be done throughout its length rather than half-way through!</div>
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Zainab needs to develop a concrete signature and work on finishing before her next fashion week outing.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Ayesha Hashwani</span></h2>
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It was an ode to the Orient and splayed Chinese fans, quadrangled homes, pottery and serpentine dragons danced their way on Ayesha Hashwani’s canvas.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="Ayesha didn't stray too far from her comfort zone" src="http://i.dawn.com/primary/2016/04/5708cfe43b869.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: 1349px;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: center; white-space: pre-line;">Ayesha didn't stray too far from her comfort zone</span></span></span></div>
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The prints were beautiful and they were the collection’s strongest selling points, complemented by bright bursts of color, tassels and occasional sprinklings of bling. The silhouettes, meanwhile, toed very safe lines, presenting much that the designer has shown before in earlier collections: capes, kaftans, pants and dresses.</div>
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Certain outfits didn’t work: a beige full-length dress with light blue embroidery worn by Nooray Bhatti seemed outdated and faux flowers stitched onto a gown leaned towards the over-the-top. Overall, though, it was Ayesha playing out her comfort zone - evening luxe –with ease.</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-84437960655014119052016-04-06T01:32:00.001-07:002016-04-06T01:32:52.171-07:00How lawn spawned the 'it' launch phenomenon and what this means for all of us<div class="separator" style="clear: both; text-align: center;">
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We’re all familiar with the ‘it’ lawn party. It’s the latest trend to latch onto the lawn bandwagon, filling up our Instagram feeds for several hours and the claim to fame of any designer lawn with a heavy-pocketed investor at its side.</div>
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If you’re one of the lucky chosen ‘it girls, you love these all-women soirees. A three-piece suit that the rest of the world is fighting tooth and nail for gets stitched to your size and delivered to your doorstep sans the hefty price tag that commoners in the real world are expected to pay. All you have to do is get yourself a blow-dry, slap on some make-up, slip on high heels and slide that silk dupatta into a belt cinched over your lawn shirt.</div>
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As an ‘it’ girl at an ‘it’ lawn party, you can pout and pose all you please for the photographers. You do make sure, though, that your handbag gets clicked in the pictures — it’s the one thing that you paid for, after all, aside from your shoes! You’re also savvy enough to get your photographs taken before you dig into the delectable menu, lest you ruin your carefully applied lipstick biting into delicious canapés.</div>
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Now, the regular lawn-lovin’ woman may seethe a bit at the high-life of the socialite set but, really, she enjoys these soirees too. From her vantage point on Twitter, Instagram or Facebook, she looks at images of lawn-clad women with varying physiques and features – some even are a ‘not-very-it’ extra-large size – and decides what she likes best. She observes the many different ways in which the suits have been styled and takes screen-shots of those that she likes best, to be bombarded later upon her befuddled tailor.</div>
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<span style="box-sizing: border-box; font-weight: 700;">An ‘it’ girl at an ‘it’ lawn party pouts and poses all she pleases for the photographers. She does make sure, though, that her handbag gets clicked in the pictures — it’s the one thing that she paid for, after all, aside from her shoes!</span></h4>
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This, in essence, is the real point behind the lawn party. For instance, at the recent tea hosted by Crimson for their lawn by Farah Talib Aziz, guests wore a diverse range of lowers. Lacy cigarette pants, tapered shalwars, dhoti pants and boot-cuts were worn over mostly knee-length shirts. It resulted in some very interesting looks that must certainly have been noted by lawn-lovers and are bound to send a few tailors reeling.</div>
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“An event like this is great for social media mileage,” agrees Maliha Aziz, Farah Talib Aziz’s daughter and brand manager. “We invited in the media so that they could appreciate the lawn’s versatility and to drive this point home, we had the suits stitched in some very different ways. We also allowed the option for guests to buy whatever they liked before our lawn exhibitions took place and some of the stock ran out.”</div>
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<span style="box-sizing: border-box; font-weight: 700;">The point of a fabulous lawn launch is to introduce our lawn-loving public to new ways to style their joras. So we see lacy pants, dhoti shalwars, dupattas worn as wraps and kaftans... the works!</span></h4>
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It’s a clever business plan but one that doesn’t always work. Last year, the Elan lawn tea party cum fashion show also endeavored to retail a limited number of lawn suits. It inevitably lead to squabbles and protests at the venue itself when many of the designs ran out too soon.</div>
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Wisely, Elan’s designer Khadijah Shah chose to just celebrate her lawn this year, after it had launched into the market. Held at Khadijah’s home, the lawn party was thronged by a heavy smattering of Lahore’s A-Listers, many of whom are Elan clients and the designer’s friends.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="The decor at Elan's lawn event rivals the chicest weddings. And then there's the fashion. Photo: Elan" src="http://i.dawn.com/primary/2016/04/56ff8bd393d55.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">The decor at Elan's lawn event rivals the chicest weddings. And then there's the fashion. Photo: Elan</span></span></span></div>
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Diaphanous white curtains fluttered over plush turquoise and purple couches and the floor was laid in floral grids of turquoise, white and yellow. Following a Moroccan theme - the Elan lawn shoot for this year was shot in Marrakesh – the waiters wore kaftans and felt caps and even some of the food was slightly thematic (the humus and pita, that is, while the rest of the tea followed a more standard menu). “Our lawn has already sold out and now, we are just celebrating its success with friends and family,” professed Khadijah.</div>
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Nevertheless, the gorgeous décor and the umpteen ladies dressed head-to-toe in Elan lawn created plenty of buzz on social media. Mission accomplished.</div>
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PR guru Frieha Altaf spells it out, “Events create PR and raise the image of a brand. This image drives sales. When you see celebrities and socialites wearing a lawn brand at an exclusive event, you aspire to look like them and share their lifestyle.”</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--relative media__item--instagram " style="-webkit-user-select: none; box-sizing: border-box; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><iframe allowtransparency="true" class="instagram-media instagram-media-rendered" data-instgrm-payload-id="instagram-media-payload-0" frameborder="0" height="757" id="instagram-embed-0" scrolling="no" src="https://www.instagram.com/p/BDp6mVAPnKC/embed/captioned/?v=6" style="background: rgb(255, 255, 255); border-radius: 4px; border-style: initial; border-width: 0px; bottom: 0px; box-shadow: rgba(0, 0, 0, 0.498039) 0px 0px 1px 0px, rgba(0, 0, 0, 0.14902) 0px 1px 10px 0px; box-sizing: border-box; display: block; left: 0px; margin: 1px; max-height: none; max-width: 658px; padding: 0px; position: relative; right: 0px; top: 0px; width: calc(100% - 2px);"></iframe></span></span></div>
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However, just like not all lawns are outstanding, hardly all ‘it’ soirees are quite the thing. Every year, there are plenty of gatherings that are humdrum at best, foisting fashion presentations upon attendees and featuring uninteresting, B-grade celebrities on the red carpet. There is hardly any innovation in the lawn suits gifted and worn by the guests. The prints may be pretty but at present, that’s hardly enough for a brand to stand out in lawn’s crowded waters.</div>
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This is something that Sana Safinaz understand very well. The designer duo were probably the first to host just a lawn lunch without merging it with a pre-booking option or god forbid, a fashion show.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: center;"><img alt="An 'it' girl launch is a real-life lesson in how to style your jora. Photo: Sana Safinaz Instagram" src="http://i.dawn.com/primary/2016/04/56ff8c35c6b7a.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: initial; white-space: pre-line;">An 'it' girl launch is a real-life lesson in how to style your jora. Photo: Sana Safinaz Instagram</span></span></span></div>
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Last year, they initiated the trend with an ‘it girls’ luncheon, continuing it this time around. Festooned with beautiful pink flowers, the décor was perfect and so was the guest-list. Everybody who was anybody came – it was a Sana Safinaz event after all – and lawn was worn in many different ways, fashioned into capes, flirty peplums and even halters. Celebrity oomph was provided by Mahira Khan, possibly the best star to make your lawn look good.</div>
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It is this tricky combination – a well-designed lawn coupled with a great venue, décor and A-list attendance – that adds up to make a great lawn soiree. Yes, it is a bit fickle for grown women to play dress up in expensive designer fabric but lawn experts are saying that it boosts sales.</div>
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Let the parties begin, then – as long as they’re done right and as long as the festivities don’t clash with cataclysmic, harrowing bomb blasts. Designers, we know that you’ve invested a lot into your lawn and boosting your social media has lucrative consequences but that’s just a bit too insensitive isn’t it?</div>
Anonymoushttp://www.blogger.com/profile/05925418784473289884noreply@blogger.com0tag:blogger.com,1999:blog-5153443291350877904.post-39438303050153787302016-04-04T00:31:00.001-07:002016-04-04T00:31:00.225-07:00Fashion week fever hits Karachi this week, here's what to expect<div class="separator" style="clear: both; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipZteAkj69pIOlrPKyYXtnQyl5XFdiLpt5cCPwDFGe8qNz8HYr03-RLw3sKNptVNIBmBDjSkqDfgqcTlfoUZyvWSxU1n2fhz2AdieNPFNyQq6JA4614rycgNYZSriN0YOhueSBaoMMXn0/s1600/570214dd3e5d0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipZteAkj69pIOlrPKyYXtnQyl5XFdiLpt5cCPwDFGe8qNz8HYr03-RLw3sKNptVNIBmBDjSkqDfgqcTlfoUZyvWSxU1n2fhz2AdieNPFNyQq6JA4614rycgNYZSriN0YOhueSBaoMMXn0/s640/570214dd3e5d0.jpg" width="640" /></a></div>
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The Spring/Summer edition of Fashion Pakistan Week (FPW) begins on April 7, and the three-day event features illustrious names in its designer lineup. Does that guarantee fabulous fashion, though? You never know. Right now, anything and everything looks refreshing compared to the three-piece suit of the embroidered variety.</div>
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On a more serious note, one of the biggest feathers in FPW’s cap has always been the loyalty it inspires within its own hometown. Some of Karachi’s most famous names are set to showcase at the event, ensuring a full house and masses of coverage on print and electronic media.</div>
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Amongst the veteran ateliers, one looks forward to a quintessentially opulent luxury line by <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/shamaeel.fashion/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Shamaeel Ansari</a></span> and a city-life inspired collection by <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/amiradnandesign/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Amir Adnan</a>,</span> a designer who hardly ever goes wrong with his menswear.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Shamaeel's FPW offering will be as opulent as ever" src="http://i.dawn.com/primary/2016/04/57020b352fc15.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Shamaeel's FPW offering will be as opulent as ever</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/naushemian/" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Nauman Arfeen</a></span>, who has grown from strength to strength over the past few years, is also set to showcase his menswear. <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/SonyaBattlaOfficialFashionPage/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Sonya Battla’s</a></span> play of craft and structure is another highlight.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: justify;"><img alt="Amir Adnan took inspiration from the city for his FPW collection" src="http://i.dawn.com/primary/2016/04/57020dd618226.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Amir Adnan took inspiration from the city for his FPW collection</span></span></span></div>
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We would also have had been excited about the collections by <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/deepakperwani/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Deepak Perwani</a></span> and <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/NomiAnsariStudio/" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Nomi Ansari</a></span> — except that we saw them less than a month ago at the PFDC Sunsilk Fashion Week (PSFW) in Lahore. Deepak’s ‘Fix-It’ line and Nomi’s ‘Joyride’ featured ingenious tongue-in-cheek design that has already been liberally featured on social media and fashion publications. Why the designers chose to show the same all over again is only a mystery that they can solve. Perhaps, hopefully, they will at least give their collections a face-lift with some different styling.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Nomi Ansari (left) and Deepak Perwani (right) will show the same collections as their PSFW showcase" src="http://i.dawn.com/primary/2016/04/57020fedcdb39.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Nomi Ansari (left) and Deepak Perwani (right) will show the same collections as their PSFW showcase</span></span></span></div>
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Some avant-garde statements may as well be expected from fashion’s younger lot. <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/nidaazwerfashionhouse/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Nida Azwer’s</a></span> ‘Karigami’, inspired by Origami, will probably prove to be a typically well-crafted, wearable collection.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: justify;"><img alt="Nida Azwer is preseting an origami-inspired collection, Karigami, at FPW" src="http://i.dawn.com/primary/2016/04/570209d553201.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Nida Azwer is preseting an origami-inspired collection, Karigami, at FPW</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/afhfb/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Ayesha Hashwani</a></span> will delve into her characteristic sophisticated ethos while<span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/zainabchottaniofficial/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Zainab Chottani</a></span> plans to veer away from her elegant formals and reinvent street style.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: justify;"><img alt="Zainab Chottani will dabble in street style at FPW" src="http://i.dawn.com/primary/2016/04/57020a633519b.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Zainab Chottani will dabble in street style at FPW</span></span></span></div>
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<span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/farazmanan/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Faraz Manan’s</a></span> ‘Desert Royal’ is a continuation of his showcase recently seen at the TOIFA in Dubai. With a penchant for elaborate embroideries and bling, Faraz’s well-conceived collections are usually winners.</div>
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One of FPW’s strongest offerings is most likely to be <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/WardhaSaleemOfficial/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Wardha Saleem’s</a></span>‘Fashion DNA’, showcased at London Fashion Week this February and now reinvented and trickled down to the local runway. We were bowled over by Wardha’s acid prints, pleated and structured into jackets and skirts, and gorgeous hand-painted leather bags — it will be a treat to see them up-close.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Wardha will present her Fashion DNA collection at FPW this time" src="http://i.dawn.com/primary/2016/04/57021049b93e9.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Wardha will present her Fashion DNA collection at FPW this time</span></span></span></div>
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Wardha has additionally created clothes for <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/jafferjees/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Jafferjee’s</a></span>, a show that traverses the brand’s lineage in classic leather bags. Together, the two have always proven to be a hit combination and we’re hoping for more of the same.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Jafferjees will go vintage in their FPW collection" src="http://i.dawn.com/primary/2016/04/570207a85bfc6.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Jafferjees will go vintage in their FPW collection</span></span></span></div>
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Lahore-based <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/ZainabSalmanFashion/" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Zainab Salman</a></span>, who enjoys a considerable niche clientele in her hometown, will debut with a mostly organza-based ‘Moonstruck’.</div>
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<a href="https://www.facebook.com/HouseofAamnaAqeel/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Aamna Aqeel</span></a> will characteristically dabble with modern lines and <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/natashakamalofficial/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Natasha Kamal</a></span>, last year’s debutante at PSFW, will venture onto Karachi’s catwalk.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Aamna Aqeel will stick to her modern signature" src="http://i.dawn.com/primary/2016/04/5702072bb14e2.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Aamna Aqeel will stick to her modern signature</span></span></span></div>
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<a href="https://www.facebook.com/Kayseriapk/" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Kayseria</span></a> launches its luxury pret, balancing between bespoke designs and others that will be available at the brand’s myriad stores.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Kayseria launches its luxury pret at FPW" src="http://i.dawn.com/primary/2016/04/570208fd964e9.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Kayseria launches its luxury pret at FPW</span></span></span></div>
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We wish that <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/SANAMC7/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Sanam Chaudhri,</a></span> <a href="https://www.facebook.com/MaheenKarim-292714417452099/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Maheen Karim</span></a> and <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/ZaheerAbbasOfficial/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Zaheer Abbas</a></span> had extended themselves beyond showing capsule lines but nevertheless, we have high hopes from their trend show. Also showing in the show is <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/ObaidSheikhDesigns/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Obaid Sheikh.</a></span></div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px; position: relative; text-align: justify;"><img alt="Lace domaintes FnkAsia's FPW collection, 'Organic Modernity'" src="http://i.dawn.com/primary/2016/04/57020f03ecf85.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: relative; right: 0px; top: 0px; vertical-align: middle; width: auto;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Lace domaintes FnkAsia's FPW collection, 'Organic Modernity'</span></span></span></div>
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A smattering of high-street labels are set to show: <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/fnkasiadesign/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">FnkAsia</a></span> with its take on ‘Organic Modernity’, the vivacious city-lovin’ <a href="https://www.facebook.com/GulaboPK/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Gulabo</span></a> and <a href="https://www.facebook.com/generationpk/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Generation</span></a>, a label that’s gotten reinvented and progressed to become incredibly funky.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Generation will continue to prove that it's move with the times in 'The Dot That Went For a Walk' at FPW" src="http://i.dawn.com/primary/2016/04/57020839e96ac.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 53px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Generation will continue to prove that it's move with the times in 'The Dot That Went For a Walk' at FPW</span></span></span></div>
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We hope that Bank Alfalah’s quadruplet of Rising Talent will ‘rise’ rather than drown in weird design and that the inevitable voile shows — <span style="box-sizing: border-box; font-weight: 700;"><a href="https://www.facebook.com/lalaprints/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;">Lala Textiles</a></span>, <a href="https://www.facebook.com/GulahmedFashion/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Gul Ahmed</span></a> and <a href="https://www.facebook.com/Al-Karam-studio-694369403951110/?fref=ts" style="box-sizing: border-box; color: #4444aa; text-decoration: none;"><span style="box-sizing: border-box; font-weight: 700;">Al-Karam</span></a> – somehow manage to fashion their unstitched cloth into design that makes sense.</div>
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<span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__item media__item--zoomable" style="-webkit-user-select: none; box-sizing: border-box; cursor: -webkit-zoom-in; display: block; line-height: 0; padding: 0px 0px 357.188px; position: relative; text-align: center;"><img alt="Al-Karam will show during the voile shows" src="http://i.dawn.com/primary/2016/04/57020e581e936.jpg" style="border: 0px; bottom: 0px; box-sizing: border-box; font-style: italic; left: 0px; margin: auto; max-height: 100%; max-width: 100%; position: absolute; right: 0px; text-align: justify; top: 0px; vertical-align: middle;" /></span></span><span class="tr" style="box-sizing: border-box; display: table-row;"><span class="td media__caption " style="align-items: inherit; background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border-bottom-style: solid; border-bottom-width: 1px; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(211, 211, 211); box-sizing: border-box; color: #383838; display: flex; flex-direction: column; font-size: 1rem; height: 32px; justify-content: center; padding: 5px 0px; vertical-align: top;"><span class="media__excerpt" style="box-sizing: border-box; display: block; line-height: 1.5; margin-bottom: 0px; overflow: hidden; text-align: justify; white-space: pre-line;">Al-Karam will show during the voile shows</span></span></span></div>
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For with every fashion week, there’s a hope to see trendsetting design that augments the local business of fashion. Frieha Altaf is set to choreograph, the team at Take II will manage PR, Urdu 1 plays media partner and we’re predicting fabulous styling with Nabila’s N-Gents and N-Pro team on-board.</div>
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Organised in collaboration with the Trade Development Authority Pakistan (TDAP), a range of international visitors have been invited to the event and for once, these aren’t just going to be businessmen from the agricultural or pharmaceutical fields. Milling amongst them are also some well-known international design houses. Will FPW live up to its hype and up the ante? We’ll see … watch this space for the lowdown.</div>
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